A solo design educator hit 28K Instagram followers in five months and pulled both her contractors.

The challenge

Mariana built Type Atlas — a Figma + brand-systems education brand — almost entirely on Instagram demos and LinkedIn long-form. To keep growing she needed to repurpose her weekly Figma teardowns across X, LinkedIn, and Instagram, but the contractor mix she'd built (a part-time content person plus a freelance designer for IG carousels) was eating her margin without producing consistent output. Some weeks the LinkedIn version landed three days late; some weeks the Instagram carousel never shipped at all.

What changed

She set up a Brand Kit with Type Atlas's signature off-white + ink-blue palette and her serif/grotesk type pair, then locked in a single 90-minute Tuesday session: paste the week's Figma teardown into the Repurposing Engine, generate twelve platform-specific versions (LinkedIn long-form, an X four-tweet thread, IG caption + carousel scripts, Threads commentary), use Marketing Campaigns for course launches, and let Auto-Pilot schedule everything to Gold Slots. The closed-loop analytics started biasing her output toward "common Figma mistakes" teardowns within four weeks — the format that kept re-pulling her into the algorithm — and she stopped second-guessing what to ship.

The outcome

Five months in, Type Atlas's Instagram grew from 4,200 to roughly 28K followers. Her LinkedIn course-launch posts now drive 60–80 cohort signups each, and she pulled both contractors. The €1,800/month she was spending on freelancers is now reinvested in her course platform. She's recovered roughly six hours of weekly calendar time — what used to be a fractured "post here, post there" sprawl is now one Tuesday morning ritual that she actually enjoys.