Free Social Media Post ROI Calculator

It takes four inputs: hours per week you currently spend on social media, your hourly rate (or your team's loaded cost), posts per week shipped, and number of active platforms. It then computes monthly cost (hours x rate x 4.33), the equivalent cost on Content Drifter (recommended plan based on platform count), and the monthly delta. The math is live and updates as you move the sliders.

Use your own fully-loaded effective hourly rate: what an hour of your time is worth once you account for salary or opportunity cost. If you are not sure, use what you would have to pay someone else to do the same work. The point of the calculator is to make that opportunity cost concrete, because most founders start out treating their own time as free.

Yes. The "hours per week" input is meant to capture the total social media workload: brainstorming, writing, designing, scheduling, posting, replying, and reporting. Most people underestimate it, so the honest way to use this calculator is to time-track one real week and enter that number. The 12-hour default is only a starting point, not a measured average.

It is built not to be, and every input that could tilt it is one you control. It uses public Content Drifter pricing ($0/$19/$49/$149) and a deliberately conservative estimate of time spent inside the product: 0.03 hr per post plus 0.05 hr per platform per week, with a floor of 30 minutes so it can never model you finishing faster than that. For 10 posts on 3 networks that is 30 minutes a week, and the same figure is the one quoted on our audience pages. Every other number comes from the inputs you set. If you currently spend less than 2 hours a week on social media, the calculator will correctly tell you the savings are small.