Social Media Guides

Plan content in monthly cycles so you can batch work, reduce churn, and keep your message consistent. Start with one primary goal, then map weekly themes that support it.

• Week 1: Education and trust building.
• Week 2: Product value and use cases.
• Week 3: Social proof and outcomes.
• Week 4: Community questions and feedback.

Low-value content usually lacks clarity, depth, or original perspective. Use this checklist to improve every post before you publish.

• Does the post solve a real problem for a specific audience?
• Is there a clear takeaway or next step?
• Is the content backed by experience, data, or examples?
• Is the title or hook specific enough to set expectations?

A short brand voice brief keeps content consistent across teammates and tools. Write five sentences that describe how you speak, what you avoid, and how you help people.

• We write with clarity, not hype.
• We explain in plain language and avoid jargon.
• We share proof and concrete examples.
• We ask thoughtful questions to invite responses.
• We never publish content we would not stand behind.