Why a 30-day system beats random posting
Consistency is the biggest growth lever for most brands. A 30-day plan removes daily decision fatigue and gives you repeatable momentum.
When you work in cycles, you can batch creation, coordinate approvals, and schedule confidently without scrambling for last-minute ideas.
Week 1: Audit and set your theme
Start with a quick audit of the last 90 days. Identify the posts that drove the most clicks, saves, or conversations.
Choose one primary content theme for the month and two supporting themes. This keeps your feed focused while still varied.
- Pick a primary theme tied to your business goal.
- List 8 to 12 subtopics you can rotate through.
- Decide on two content pillars per platform.
Week 2: Build a content matrix
Create a simple matrix that combines content types with themes. This makes it easy to see gaps before you schedule anything.
Balance educational, promotional, and community content so you do not over-index on sales posts.
- Educational: how-to, frameworks, checklists.
- Promotional: features, offers, social proof.
- Community: questions, behind-the-scenes, culture.
Week 3: Batch creation
Batching is how small teams stay consistent. Write, design, and review content in one or two focused sessions.
Use templates for recurring formats so your team does not start from scratch each time.
Week 4: Schedule and measure
Schedule at least 2 weeks ahead. Keep 10 to 15 percent of your calendar open for timely posts and product updates.
At the end of the month, record what worked and update your matrix for the next cycle.
- Track top posts and why they worked.
- Note best posting days for each platform.
- Turn winning posts into new variations.