Start with audience behavior
Timing matters less than relevance, but good scheduling still improves reach.
Look for patterns in your analytics: when do you get real engagement, not just impressions?
Instagram favors visual storytelling. Carousels and short videos typically perform best.
Post when your audience is most active, then test 2 or 3 windows for consistency.
- Best content: carousels, reels, behind-the-scenes.
- Cadence: 3 to 5 posts per week.
- CTA: save, share, or comment prompts.
LinkedIn rewards thoughtful insights and practical advice.
Short paragraphs and strong hooks help your post earn early engagement.
- Best content: frameworks, lessons, data points.
- Cadence: 2 to 4 posts per week.
- CTA: ask for experiences or opinions.
X (Twitter)
X is faster paced, so shorter posts and frequent updates work well.
Threads can drive more saves and shares when the first post is clear and specific.
- Best content: quick tips, threads, commentary.
- Cadence: daily or near-daily.
- CTA: invite replies or questions.
Facebook is still strong for community and groups. Posts that spark conversation tend to perform better.
Mix photos with longer captions for context and clarity.
- Best content: community stories, events, offers.
- Cadence: 2 to 4 posts per week.
- CTA: encourage comments or direct messages.