AI is a starting point, not the finish line
The fastest teams treat AI as a first draft engine, then refine with human judgment.
Your brand voice is built from real experience, so every draft needs a pass that adds specificity, proof, and perspective.
Build a brand voice brief
A short voice brief keeps your content consistent across contributors and tools.
Include tone, vocabulary, and examples of posts that feel on-brand.
- Tone: direct, helpful, and plain language.
- Avoid: exaggerated promises or vague claims.
- Use: metrics, customer stories, and real outcomes.
Use a two-pass drafting workflow
Pass one: generate multiple angles and pick the best structure.
Pass two: rewrite key sections in your own words, add examples, and remove filler.
- Replace generic phrases with specific details.
- Add context that only your team would know.
- Double-check accuracy and sources.
Quality checklist before publishing
A short checklist prevents low-value content. It also protects your brand and audience trust.
- Does this solve a real problem for our audience?
- Is there a clear takeaway or action?
- Is the claim supported by data or experience?
Treat AI as a collaborator
AI can help with outlines, headlines, and variations, but your team should own the final voice.
That balance is what keeps content useful, original, and compliant with publisher policies.