Social Media Hook Library

What if ___ was actually ___?

e.g. What if the post you almost didn't hit publish on was the one that changed your week?

Why does ___ keep happening to ___?

e.g. Why does the same client objection keep showing up every quarter?

When was the last time you ___?

e.g. When was the last time you actually finished a course you bought?

How would your ___ change if ___?

e.g. How would your week change if you stopped writing posts you wouldn't want to read?

What's the one thing ___ never tell you about ___?

e.g. What's the one thing six-figure consultants never tell you about pricing?

Who else ___?

e.g. Who else has rewritten the same email five times before sending it?

Is ___ really ___, or is it actually ___?

e.g. Is "consistency" really the answer, or is it actually the cope we use to avoid hard pivots?

Would you rather ___ or ___?

e.g. Would you rather post once a week and be remembered, or post daily and be ignored?

What does ___ get wrong about ___?

e.g. What does Twitter get wrong about LinkedIn writers?

If ___, would you still ___?

e.g. If no one ever liked your posts again, would you still write the next one?

Ever notice how ___ always ___?

e.g. Ever notice how the most-shared posts are almost always the ones the writer was scared to publish?

___% of ___ never ___.

e.g. 92% of newsletters never get past their 4th issue.

I ran the numbers: ___ to ___ in ___.

e.g. I ran the numbers: 0 to 1,200 paying users in 9 months.

Only ___ in ___ ever ___.

e.g. Only 1 in 50 site visitors ever scrolls past your hero. Yours is the only thing the other 49 see.

In the last ___, ___ has changed by ___.

e.g. In the last 90 days, the average LinkedIn post reach has dropped 31%.

$___ in ___, here's exactly what worked.

e.g. $8K in 30 days from one cold email, here's exactly what worked.

___x ___ in ___ days.

e.g. 4x replies in 30 days, by changing exactly one thing in my opener.

It took ___ posts before ___, and what changed when it did.

e.g. It took 47 posts before one finally went viral. The 48th hit 2.3M impressions.

___% of ___ comes from ___% of ___.

e.g. 85% of my MRR comes from 12% of my customers. The other 88% are noise, and almost cost me the business.

___ days into ___, here's what I wish I'd known.

e.g. 90 days into my first SaaS, here's what I wish I'd known on day 1.

For every ___ that ___, there are ___ that ___.

e.g. For every viral post that gets 100K likes, there are 30 that bombed and never get talked about.

I almost ___ last week. Here's what stopped me.

e.g. I almost shut down the company last week. Here's what stopped me.

A ___ told me something I haven't been able to stop thinking about.

e.g. A customer told me something on Tuesday I haven't been able to stop thinking about.

It started with a single ___. It ended with ___.

e.g. It started with a single one-line DM. It ended with our biggest contract of the year.

Three ___ ago I had ___. Today I ___.

e.g. Three years ago I had $400 in my account and a deck I'd rewritten 19 times. Today I closed our seed round.

I made a stupid mistake yesterday: ___.

e.g. I made a stupid mistake yesterday: I sent a launch email to 12,000 people with the wrong link.

Got an email from ___ this morning that completely ___.

e.g. Got an email from a stranger this morning that completely changed how I see our product.

I was ___ when ___ said something that ___.

e.g. I was about to give up when a mentor said one sentence that completely reframed the year for me.

Two years ago I told a friend ___. They told me ___. I should've listened.

e.g. Two years ago I told a friend "we don't need investors." They told me I was wrong. I should've listened.

The day I ___, I learned ___.

e.g. The day I fired my best-paying client, I learned more about pricing than 3 years of podcasts had taught me.

There's a moment most people don't talk about: ___.

e.g. There's a moment most founders don't talk about: the week between "we ran out of cash" and "the wire cleared."

Everyone says ___. They're wrong.

e.g. Everyone says "post daily." They're wrong, and the data isn't even close.

Unpopular opinion: ___.

e.g. Unpopular opinion: more content is the worst lever you have for growth right now.

The ___ advice is killing your ___.

e.g. The "build an audience first" advice is quietly killing most early-stage SaaS founders.

I used to think ___. I was completely wrong.

e.g. I used to think pricing high was the answer. I was completely wrong, and it almost killed the company.

Stop ___. Start ___.

e.g. Stop chasing virality. Start writing the post your best customer would forward.

___ is the most overrated ___ in ___.

e.g. Daily posting is the most overrated growth tactic in 2026 marketing.

Nobody wants to admit it, but ___.

e.g. Nobody wants to admit it, but most "thought leaders" stopped having original thoughts about the time they hit 10K followers.

Hot take: ___ matters more than ___.

e.g. Hot take: your reply rate matters more than your follower count.

___ won't work for you. Here's why.

e.g. The "go viral and the leads will come" playbook won't work for you. Here's why.

If ___, you're probably ___.

e.g. If your homepage starts with "Welcome to," you're probably losing 60% of visitors in the first 4 seconds.

___ ways to ___, without ___.

e.g. 7 ways to grow a newsletter to 10K subs, without a single paid ad.

___ things I wish I'd known about ___ before ___.

e.g. 5 things I wish I'd known about pricing before I quoted my first $50K project.

___ rules for ___ that I won't break: ___

e.g. 4 rules for shipping a product I refuse to break: weekly deploys, 1-line release notes, no Sunday code, no betas longer than 30 days.

Top ___ mistakes ___ make when ___.

e.g. Top 5 mistakes founders make when writing their first cold email.

Here are ___ ___ that ___ in ___:

e.g. Here are 6 cold subject lines that closed deals in our last quarter:

___ signs you're ___ (and what to do about it).

e.g. 8 signs you're scaling too fast, and the one move that fixes it.

The ___-step playbook I used to ___:

e.g. The 3-step playbook I used to land 12 enterprise clients in 90 days:

___ tools I can't live without (and ___ I dropped).

e.g. 6 tools I can't live without, and 3 I dropped this year and don't miss.

I tried ___ different ___. Here are the ___ that worked.

e.g. I tried 14 different cold-DM openers this month. Here are the 3 that actually got replies.

___ books / podcasts / ___ that ___ in the last year.

e.g. 4 books that quietly changed how I run my business in the last year.

There's a ___ trick most ___ never use, and it ___.

e.g. There's a 60-second trick most founders never use, and it 3x'd our cold-email reply rate.

I'll never forget the day ___.

e.g. I'll never forget the day a customer asked us a question that totally rewired our roadmap.

You probably don't know this about ___:

e.g. You probably don't know this about LinkedIn comments, but the algorithm rewards them more than reposts.

I just realized something about ___ that I can't stop thinking about.

e.g. I just realized something about how we onboard customers that I can't stop thinking about.

There's a question I've been afraid to ask ___. Today I asked it.

e.g. There's a question I've been afraid to ask my team for a year. Today I asked it. Here's what they said.

The thing nobody tells you about ___ is ___.

e.g. The thing nobody tells you about your first 100 customers is how much they'll quietly shape every product decision after.

Three weeks ago I tried ___. The result is ___.

e.g. Three weeks ago I tried writing every post by hand instead of with AI. The result is more uncomfortable than I expected.

I changed exactly one thing, and ___.

e.g. I changed exactly one thing in our checkout flow, and free-trial conversions jumped 24%.

Take a guess: how many ___ does it actually take to ___?

e.g. Take a guess: how many cold emails does it actually take to land one $10K client?

A friend asked me ___ yesterday and I didn't have a good answer.

e.g. A friend asked me what makes a "successful" newsletter yesterday and I didn't have a good answer. So I went and looked.

___ people have now ___, here's what they have in common.

e.g. 50 customers have now used the new feature, and they all share the same surprising trait.

A client just told me ___. I asked if I could share it.

e.g. A client just told me we saved their team 11 hours a week. I asked if I could share it.

___ months in, here's what ___ users are actually doing.

e.g. 6 months in, here's what our power users are actually doing, and it's not what we expected.

Just got off a call with a ___. They told me something I want to share.

e.g. Just got off a call with a customer doing $40K MRR. They told me something I want to share with you.

Three of our customers all hit ___ this month doing the same thing.

e.g. Three of our customers all hit $10K MRR this month doing the same one thing, and it surprised even us.

___ wrote me an email I can't stop thinking about.

e.g. A high-school teacher wrote me an email yesterday that I can't stop thinking about. Here's what she said.

I asked ___ ___ for ___. Here's what they said.

e.g. I asked 50 of our most-active users what they'd miss if we shut down. Here's what they said.

___ is changing on ___. Here's what to do before then.

e.g. X's reach algorithm is changing on June 1st. Here's what to do before then.

___ days left to ___ before ___.

e.g. 7 days left to lock in the founding-member price before it goes up next Monday.

If you've been waiting to ___, this is the week.

e.g. If you've been waiting to launch your first paid offer, this is the week.

Last chance to ___, closing at ___.

e.g. Last chance to grab the early-bird rate, closing at midnight Friday.

Only ___ ___ left.

e.g. Only 4 spots left in the next cohort.

The window for ___ is closing faster than people realize.

e.g. The window for free organic LinkedIn reach is closing faster than most creators realize.

You've got ___ to ___ before ___.

e.g. You've got the rest of the year to build your audience before the next platform shift makes it 10x harder.

The biggest mistake I made in ___ was ___.

e.g. The biggest mistake I made in our first year was treating "hustle" as a strategy.

It cost me $___ to learn that ___.

e.g. It cost me $42K to learn that no amount of paid ads will save a confused offer.

Nobody warned me about ___. So I'm warning you.

e.g. Nobody warned me about the 6-month dip after a successful launch. So I'm warning you.

Five years in ___ taught me this: ___.

e.g. Five years in agency life taught me this: every "no" you don't say will eventually be said for you, by burnout.

I shipped ___ this year. Here's what each one taught me.

e.g. I shipped 7 features this year. Here's what each one taught me, including the one we ripped out.

The ___ I almost didn't do turned into ___.

e.g. The cold email I almost didn't send turned into a 6-figure contract.

I used to ___. Now I ___. Here's what changed.

e.g. I used to send 50-line proposals. Now I send 8. Here's what changed, and what it did to my close rate.

___ is dead. ___ is what's next.

e.g. Daily posting is dead. Compound, deeply-researched essays are what's next.

You don't need ___. You need ___.

e.g. You don't need another course. You need a deadline and a friend who'll check in on it.

___ doesn't scale. That's the point.

e.g. Personal outreach doesn't scale. That's exactly why it still works.

___ is the new ___.

e.g. Slow content is the new growth hack.

If you're still ___, you're ___.

e.g. If you're still measuring success in followers, you're measuring the wrong thing in 2026.

___ is overrated. Here's what actually moves the needle.

e.g. Going viral is overrated. Here's what actually moves the needle for B2B founders.

I'm not going to soften this: ___.

e.g. I'm not going to soften this: most "agency advice" you read on LinkedIn is from people who've never run an agency.

You've heard ___. It's a myth, and here's the data.

e.g. You've heard "post 3 times a day for the algorithm." It's a myth, and here's what the data actually shows.

"___" is the ___ advice that costs ___ the most.

e.g. "Just be authentic" is the marketing advice that costs founders the most, because nobody defines what it means.

Myth: ___. Reality: ___.

e.g. Myth: viral posts come from clever wordplay. Reality: the top 1% of posts last quarter were almost all 4-line stories.

The ___ rule of ___ is wrong. Here's why.

e.g. The 80/20 rule of pricing is wrong for solo creators. Here's why, and what to use instead.

No, ___ doesn't actually ___. Here's what it really does.

e.g. No, your follower count doesn't actually predict your earnings. Here's what it really predicts, and the metric that actually does.

Stop believing ___. The truth is ___.

e.g. Stop believing AI writing kills your reach. The truth is human-edited AI posts now consistently outperform 100% manual writing in our tests.

It's not ___ holding you back from ___. It's ___.

e.g. It's not the algorithm holding you back from growth. It's how rarely you write something worth saving.

What would you do differently if ___?

e.g. What would you do differently if you had to rebuild your audience from zero next Monday?

Why is nobody talking about ___?

e.g. Why is nobody talking about how much time small teams lose to "quick" client edits?

What's actually stopping you from ___?

e.g. What's actually stopping you from raising your prices this quarter?

Quick question: do you ___ or ___?

e.g. Quick question: do you write the post first and pick the image after, or the other way round?

Have you ever ___ and then ___?

e.g. Have you ever scheduled a week of posts and then watched none of them get a single comment?

What did ___ teach you that no ___ could?

e.g. What did your first bad client teach you that no course ever could?

We looked at ___ ___. Only ___ did ___.

e.g. We looked at 400 LinkedIn posts from small agencies. Only 12 opened with a number.

The average ___ spends ___ on ___. Most of it goes on ___.

e.g. The average shop owner spends 6 hours a week on social media. Most of it goes on deciding what to post.

One number changed how I ___: ___.

e.g. One number changed how I price projects: 71% of my revisions came from 2 clients.

___ out of ___ ___ never ___. Here's how to be the other one.

e.g. 9 out of 10 product launches never get a second post. Here's how to be the other one.

In ___ we went from ___ to ___. No ads, no ___.

e.g. In 120 days we went from 0 to 3,400 email subscribers. No ads, no giveaways.

Every ___ costs you about ___. I did the math.

e.g. Every missed follow-up costs a small agency about $1,900. I did the math so you don't have to.

Last ___ a ___ walked in and ___.

e.g. Last Tuesday a customer walked in, pointed at our window sign, and said the thing we'd been afraid to hear.

I said yes to ___ I should have turned down. Here's how it went.

e.g. I said yes to a rush job I should have turned down. Here's how it went.

At ___ this morning I ___. By ___ I had ___.

e.g. At 6am this morning I had no post idea. By 6:20 I had a week of them, and here's the trick.

My first ___ was a disaster: ___.

e.g. My first paid workshop was a disaster: four people showed up and two were my friends.

I kept a note on my desk for ___ that said ___.

e.g. I kept a note on my desk for a year that said "nobody is coming to save the calendar."

Someone I ___ once told me ___. I finally understand it.

e.g. Someone I worked for once told me "slow is smooth." I finally understand it.

Your ___ problem isn't ___. It's ___.

e.g. Your engagement problem isn't the algorithm. It's that every post reads like a brochure.

___ is a symptom, not a strategy.

e.g. Posting every day is a symptom, not a strategy.

I stopped ___ six months ago. Nothing bad happened.

e.g. I stopped using hashtags on LinkedIn six months ago. Nothing bad happened. Reach went up.

The best ___ I ever made was the one I didn't ___.

e.g. The best marketing decision I ever made was the campaign I didn't run.

You're not ___. You're ___.

e.g. You're not bad at consistency. You're bored of your own content.

Most ___ don't need more ___. They need to ___.

e.g. Most small businesses don't need more followers. They need the 300 they have to actually buy.

___ questions to ask before you ___:

e.g. 5 questions to ask before you hire a social media agency:

Everything I know about ___, in ___ lines:

e.g. Everything I know about writing subject lines, in 6 lines:

___ small changes that ___ (each takes under ___):

e.g. 7 small changes that doubled my reply rate (each takes under 5 minutes):

The ___ ___ every ___ should steal:

e.g. The 4 pricing pages every SaaS founder should steal:

___ lessons from ___ years of ___, in no particular order:

e.g. 11 lessons from 8 years of running a two-person studio, in no particular order:

A ___-minute checklist before you ___:

e.g. A 3-minute checklist before you hit publish on anything:

I found the ___ that ___ never mentions.

e.g. I found the LinkedIn setting that every "growth guru" never mentions.

Here's what happened when I ___ for ___ days.

e.g. Here's what happened when I replied to every comment for 30 days.

The ___ that ___ is hiding in your ___.

e.g. The best post idea you'll have this month is hiding in your sent folder.

One line in ___ changed my mind about ___.

e.g. One line in a customer's cancellation note changed my mind about our whole onboarding.

Nobody clicks ___ because of ___. They click because ___.

e.g. Nobody clicks a carousel because of the design. They click because slide one names their problem.

I'm about to ___ and I'm not sure it's a good idea.

e.g. I'm about to double our prices and I'm not sure it's a good idea. Talk me out of it.

___ people replied to yesterday's post. The most common answer was ___.

e.g. 140 people replied to yesterday's post. The most common answer was one word: "pricing."

The ___ who ___ sent me this: ___.

e.g. The bakery owner who doubted this would work sent me this: 40 preorders from one post.

We didn't plan for ___ to become our most ___. Then ___.

e.g. We didn't plan for the behind-the-scenes clip to become our most shared post. Then 900 people shared it for us.

___ of our ___ said the same thing without knowing it.

e.g. Five of our clients said the same thing this month without knowing it. That's the roadmap.

My most ___ post ever wasn't the clever one. It was ___.

e.g. My most-saved post ever wasn't the clever one. It was the one where I showed the invoice.

A ___ I've never met ___ this week because of ___.

e.g. A florist I've never met booked out her Valentine's week because of a caption template she copied from here.

If you post one thing this ___, make it ___.

e.g. If you post one thing this week, make it the story behind your best-selling product.

___ starts in ___ days. Here's the post to schedule today.

e.g. Black Friday starts in 21 days. Here's the post to schedule today, not the week of.

This ___ won't be free for long: ___.

e.g. This channel won't be free for long: Threads reach is still wide open, and it won't stay that way.

Doors close ___. After that, ___.

e.g. Doors close Sunday night. After that, the next cohort is in spring.

Before you ___ this weekend, do this one thing: ___.

e.g. Before you close the shop this weekend, do this one thing: photograph the three things you sold most.

I got ___ wrong for ___ years. The fix took ___.

e.g. I got client onboarding wrong for four years. The fix took one afternoon and a checklist.

If I were starting ___ again today, I'd skip ___ entirely.

e.g. If I were starting my agency again today, I'd skip the logo, the office, and the first two hires.

The feedback that stung the most: ___. It was also right.

e.g. The feedback that stung the most: "your posts sound like a press release." It was also right.

Here's the one sentence I'd give my ___-year-old self about ___.

e.g. Here's the one sentence I'd give my 25-year-old self about money: charge for the outcome, not the hours.

___ nearly ___ us. Here's the rule we wrote afterwards.

e.g. One angry review nearly sank us. Here's the rule we wrote afterwards, and it's on the wall now.

I wasted ___ on ___ before I learned ___.

e.g. I wasted a year on "brand awareness" before I learned to write for the person who is ready to buy.

Nobody needs another ___. Everybody needs ___.

e.g. Nobody needs another content calendar template. Everybody needs one honest post a week.

___ is a tax on people who ___.

e.g. Perfectionism is a tax on people who haven't published enough to know what works.

If your ___ can't explain ___ in one line, it isn't ___.

e.g. If your homepage can't explain who it's for in one line, it isn't finished.

Delete ___. You won't miss it.

e.g. Delete the "About us" post from your calendar. You won't miss it and neither will they.

___ was never the goal. ___ is.

e.g. Going viral was never the goal. Being the account people search for by name is.

The quiet truth about ___: ___.

e.g. The quiet truth about agencies: the best ones say no to half their leads.

Everyone repeats "___". Nobody checks it. I did.

e.g. Everyone repeats "the best time to post is 9am." Nobody checks it. I did, on 600 posts.

___ won't ___ you. ___ will.

e.g. Hashtags won't get you discovered. Being reposted by one right person will.

The "___" rule was written for ___, not for ___.

e.g. The "post 3 times a day" rule was written for media companies, not for a two-person bakery.

I believed ___ until I ___. Now I know ___.

e.g. I believed long posts died on LinkedIn until I tested twelve. Now I know length was never the problem.

If ___ worked, ___ would have ___ by now.

e.g. If "just be consistent" worked, every daily poster would have an audience by now.

Half of what you've read about ___ is ___. Here's the other half.

e.g. Half of what you've read about Instagram reach is a year out of date. Here's the other half.

How to ___ in ___ (no ___ required):

e.g. How to write a week of posts in 40 minutes (no AI prompts required):

The exact ___ I use to ___, step by step.

e.g. The exact template I use to turn one customer call into five posts, step by step.

Here's how I ___ without ___:

e.g. Here's how I get testimonials without asking for testimonials:

Steal my ___ for ___. It takes ___ minutes.

e.g. Steal my Friday routine for planning next week's content. It takes 15 minutes.

A simple way to ___ when you have no ___:

e.g. A simple way to post daily when you have no time, no team, and no ideas:

If you can ___, you can ___. Here's the bridge.

e.g. If you can explain your product to a friend, you can write a landing page. Here's the bridge.

How we ___ in ___ days, with the numbers and the mistakes.

e.g. How we launched a paid newsletter in 30 days, with the numbers and the mistakes.

Do this before you ___: ___.

e.g. Do this before you post a carousel: read slide one out loud and cut everything after the first breath.

The ___ formula: ___ + ___ + ___.

e.g. The caption formula I teach every client: one claim + one proof + one question.

Turn ___ into ___ in ___ steps:

e.g. Turn one blog post into twelve social posts in 4 steps:

Before: ___. After: ___. What changed: ___.

e.g. Before: 40 hours a week on client content. After: 12. What changed: one intake form.

Same ___, same ___. One thing different: ___.

e.g. Same product, same price, same photos. One thing different: the first line of the caption.

___ ago this ___ was ___. Today it ___.

e.g. Eighteen months ago this account was 200 followers and no sales. Today it pays the rent.

I rewrote ___ using ___. Here's the before and after.

e.g. I rewrote a client's bio using one rule. Here's the before and after, side by side.

The old way: ___. The new way: ___.

e.g. The old way: post, hope, refresh. The new way: post, read the replies, write the next one from them.

We replaced ___ with ___. Results after ___:

e.g. We replaced our weekly promo post with a customer story. Results after 8 weeks:

From ___ to ___ in one ___. Not a typo.

e.g. From 3 comments to 90 in one week. Not a typo, and not a giveaway.

What ___ looked like ___ vs today:

e.g. What my content calendar looked like in January vs today:

One ___ later: ___ is ___, ___ is ___.

e.g. One year later: the newsletter is 9,000 people, the podcast is gone, and I am fine with both.

Confession: I ___ and I'm not sorry.

e.g. Confession: I schedule my "spontaneous" posts two weeks out and I'm not sorry.

I have no idea how to ___. Here's what I do instead.

e.g. I have no idea how to "build a personal brand." Here's what I do instead: I answer one question a day.

I still ___ every time I ___.

e.g. I still get nervous every time I hit publish, eight years and 3,000 posts in.

Something I've never said publicly: ___.

e.g. Something I've never said publicly: our best month came from a post I almost deleted.

I faked ___ for years. Here's what finally made it real.

e.g. I faked confidence in sales calls for years. Here's what finally made it real.

Real talk: ___ is harder than anyone admits.

e.g. Real talk: running a shop and its Instagram at the same time is harder than anyone admits.

I ignored ___ for ___ because ___.

e.g. I ignored email marketing for three years because I thought it was for big brands. Expensive mistake.

Nobody sees the ___ behind the ___.

e.g. Nobody sees the 14 drafts behind the post that "just works."

I'm going to be honest about ___ for once: ___.

e.g. I'm going to be honest about our numbers for once: April was our worst month in two years.

By ___, ___ will ___. Here's why I'm sure.

e.g. By next summer, half of small brands will post more on Threads than on X. Here's why I'm sure.

Prediction: ___ will be ___ within ___.

e.g. Prediction: "AI-written" will stop being an insult within a year, the way "typed" did.

The next big shift in ___ isn't ___. It's ___.

e.g. The next big shift in social media isn't video. It's replies that read like a real conversation.

Mark my words: ___.

e.g. Mark my words: the brands winning in 2027 are the ones answering comments today.

In ___ years, ___ will look as ___ as ___ does now.

e.g. In five years, buying followers will look as embarrassing as buying email lists does now.

I'm betting ___ on ___. Check back in ___.

e.g. I'm betting this year's content budget on long-form carousels. Check back in December.

Three things about ___ that won't be true by ___:

e.g. Three things about Instagram that won't be true by this time next year:

If ___ keeps ___, ___ is next.

e.g. If reach keeps shifting to small accounts, the "influencer rate card" is next to go.

Called it: ___. Here's what I think comes next.

e.g. Called it: link posts are back on LinkedIn. Here's what I think comes next.

___ vs ___: I ran both for ___. Only one ___.

e.g. Carousels vs single images: I ran both for 60 days. Only one grew the account.

Two ___, same ___. One ___, one ___. The difference was ___.

e.g. Two shops, same street, same products. One is booked out, one is quiet. The difference was the first line of every post.

Cheap ___ vs expensive ___: what you actually get.

e.g. Cheap content tools vs expensive ones: what you actually get for the difference.

___ people optimize for ___. ___ people optimize for ___.

e.g. New creators optimize for likes. Experienced creators optimize for saves.

I switched from ___ to ___. Here's the honest comparison.

e.g. I switched from a big scheduler to a small one. Here's the honest comparison after 90 days.

The difference between ___ and ___ is ___.

e.g. The difference between a post that gets saved and one that gets scrolled past is one specific number.

___ or ___? I picked ___, and here's the trade-off.

e.g. Daily posting or weekly deep dives? I picked weekly, and here's the trade-off nobody mentions.

What ___ does that ___ can't:

e.g. What a 200-person email list does that 20,000 followers can't:

___ is for ___. ___ is for ___. Stop mixing them up.

e.g. Instagram is for being found. Email is for being bought from. Stop mixing them up.