Social Media Hook Generator and Library

What if ___ was actually ___?

e.g. What if the post you almost didn't publish was actually the one that changed your week?

Why does ___ keep happening to ___?

e.g. Why does the same objection keep happening to us every quarter?

When was the last time you ___?

e.g. When was the last time you actually finished a course you bought?

How would your ___ change if ___?

e.g. How would your week change if you stopped writing posts you wouldn't want to read?

What did you learn about ___ that no ___ told you?

e.g. What did you learn about pricing that no course told you?

What is the ___ you ___ more times than you will admit?

e.g. What is the email you have rewritten more times than you will admit?

Is ___ really ___, or is it actually ___?

e.g. Is "consistency" really the answer, or is it actually the cope we use to avoid hard pivots?

Would you rather ___ or ___?

e.g. Would you rather post once a week and be remembered, or post daily and be ignored?

What does ___ get wrong about ___?

e.g. What does Twitter get wrong about LinkedIn writers?

If ___, would you still ___?

e.g. If no one ever liked your posts again, would you still write the next one?

Ever notice how ___ always ___?

e.g. Ever notice how the most-shared posts are almost always the ones the writer was scared to publish?

Of the ___ we ___ last year, ___ never ___.

e.g. Of the fifty enquiries we took last year, nineteen never replied to the quote.

I ran the numbers: ___ to ___ in ___.

e.g. I ran the numbers: 0 to 1,200 paying users in 9 months.

Only ___ of our ___ ever ___.

e.g. Only a third of our visitors ever scroll past the first screen.

In the last ___, ___ has changed by ___.

e.g. In the last 90 days, our repeat-customer rate has changed by 12 points.

___ in ___, and it came from one ___.

e.g. Eight bookings in one week, and it came from one photo.

___x ___ in ___ days.

e.g. 4x replies in 30 days, by changing exactly one thing in my opener.

It took ___ posts before ___, and what changed when it did.

e.g. It took 47 posts before one landed, and what changed when it did.

Most of our ___ comes from a handful of ___.

e.g. Most of our revenue comes from a handful of regulars, and I nearly missed it.

___ days into ___, the number that surprised me was ___.

e.g. Ninety days into the new menu, the number that surprised me was midweek covers.

For every ___ of ours that ___, there are ___ that ___.

e.g. For every post of ours that lands, there are five that quietly do nothing.

I almost ___ last week. Here's what stopped me.

e.g. I almost shut down the company last week. Here's what stopped me.

A ___ told me something I haven't been able to stop thinking about.

e.g. A customer told me something I haven't been able to stop thinking about since Tuesday.

It started with a single ___. It ended with ___.

e.g. It started with a single one-line DM. It ended with our biggest contract of the year.

Three ___ ago I had ___. Today I ___.

e.g. Three years ago I had $400 and a deck I'd rewritten 19 times. Today I closed our seed round.

I made a stupid mistake yesterday: ___.

e.g. I made a stupid mistake yesterday: I sent a launch email to 12,000 people with the wrong link.

Got an email from ___ this morning that completely ___.

e.g. Got an email from a stranger this morning that completely changed how I see our product.

I was ___ when ___ said ___.

e.g. I was about to give up on the shop when my accountant said one sentence.

Two years ago I told a friend ___. They told me ___. I should've listened.

e.g. Two years ago I told a friend we were fine. They told me I was wrong. I should've listened.

The day I ___, I learned ___.

e.g. The day I fired my best-paying client, I learned more about pricing than three years of reading.

There's a moment most people don't talk about: ___.

e.g. There's a moment most people don't talk about: the week before the wire cleared.

___ is the advice everyone repeats. It cost me ___.

e.g. Post daily is the advice everyone repeats. It cost me a year of posts nobody read.

I think ___, and I know that is not the popular answer.

e.g. I think most small businesses should post less, and I know that is not the popular answer.

The ___ advice works for ___. It does not work for ___.

e.g. The build an audience first advice works for creators. It does not work for a local service.

I used to think ___. I was completely wrong.

e.g. I used to think pricing high was the answer. I was completely wrong.

___ is the part everyone skips, and it is the part that works.

e.g. Reading your own replies is the part everyone skips, and it is the part that works.

___ is the most overrated ___ in ___.

e.g. Daily posting is the most overrated growth tactic in small-business marketing.

We all keep ___ even though ___.

e.g. We all keep posting on a schedule even though the best posts never arrive on one.

___ is the number everyone watches. ___ is the one that pays.

e.g. Follower count is the number everyone watches. Reply rate is the one that pays.

___ works, but not for ___, and here is the difference.

e.g. Go viral and the leads will come works, but not for a local trade, and here is the difference.

If your ___ starts with ___, you are losing people before ___.

e.g. If your homepage starts with Welcome to, you are losing people before the first scroll.

___ ways to ___, without ___.

e.g. 7 ways to grow a newsletter to 10K subs, without a single paid ad.

___ things I wish I had known about ___ before ___.

e.g. 5 things I wish I had known about pricing before I quoted my first big job.

___ rules for ___ that I won't break: ___

e.g. 4 rules for shipping that I won't break: weekly deploys, short notes, no Sunday code.

___ mistakes I made ___ so you do not have to.

e.g. Five mistakes I made pricing my first year so you do not have to.

Here are ___ ___ that ___ in ___:

e.g. Here are 6 cold subject lines that closed deals in our last quarter:

___ signs you're ___ (and what to do about it).

e.g. 8 signs you're scaling too fast (and what to do about it).

The ___-step playbook I used to ___:

e.g. The 3-step playbook I used to land 12 enterprise clients in 90 days:

___ tools I still pay for, and ___ I stopped paying for.

e.g. Six tools I still pay for, and three I stopped paying for this year.

I tried ___ different ___. Here are the ___ that worked.

e.g. I tried 14 different cold-DM openers this month. Here are the 3 that worked.

___ ___ that changed how I ___ this year.

e.g. Four books that changed how I run the shop this year.

There is a ___ habit most ___ skip, and it changed ___ for us.

e.g. There is a five-minute habit most owners skip, and it changed repeat bookings for us.

I still think about the day ___ asked me ___.

e.g. I still think about the day a customer asked me why we close at four.

Most people use ___ without ever noticing ___.

e.g. Most people use their own booking page without ever noticing how long it takes.

I looked at ___ properly for the first time and found ___.

e.g. I looked at our enquiry inbox properly for the first time and found a pattern.

There's a question I've been afraid to ask ___. Today I asked it.

e.g. There's a question I've been afraid to ask my team for a year. Today I asked it.

Your first ___ will decide ___ for years.

e.g. Your first hundred customers will decide what you sell for years.

Three weeks ago I tried ___. The result is ___.

e.g. Three weeks ago I tried writing every post by hand. The result is more uncomfortable than expected.

I changed one thing about ___, and ___.

e.g. I changed one thing about our checkout, and the abandoned carts stopped.

How many ___ does it actually take to ___? The answer surprised me.

e.g. How many enquiries does it actually take to fill one week? The answer surprised me.

A friend asked me ___ yesterday and I didn't have a good answer.

e.g. A friend asked me what makes a newsletter work yesterday and I didn't have a good answer.

___ people have now ___, here's what they have in common.

e.g. 50 people have now used the new feature, here's what they have in common.

A client told me ___. I asked if I could share it.

e.g. A client told me we saved their team a day a week. I asked if I could share it.

___ months in, here's what ___ users are actually doing.

e.g. 6 months in, here's what our power users are actually doing, and it's not what we expected.

A ___ said something on a call today that I have not stopped thinking about.

e.g. A customer said something on a call today that I have not stopped thinking about.

Three of our customers all hit ___ this month doing the same thing.

e.g. Three of our customers all hit their best month this month doing the same thing.

___ wrote me an email I can't stop thinking about.

e.g. A high-school teacher wrote me an email I can't stop thinking about.

I asked ___ ___ for ___. Here's what they said.

e.g. I asked 50 of our users for one thing to change. Here's what they said.

___ is changing on ___. Here's what to do before then.

e.g. Our booking system is changing on the 1st. Here's what to do before then.

___ days left to ___ before ___.

e.g. 7 days left to lock in the founding-member price before it goes up next Monday.

If ___ has been on your list since ___, this is the week.

e.g. If your winter offer has been on your list since August, this is the week.

Last chance to ___, closing ___.

e.g. Last chance to book a January slot, closing Friday at six.

___ ___ left for ___, and then we are full.

e.g. Three tables left for Saturday, and then we are full.

___ gets harder after ___. That is the reason to start now.

e.g. Booking gets harder after the first frost. That is the reason to start now.

You have ___ to ___ before ___.

e.g. You have six weeks to fill December before everyone else starts advertising.

The biggest mistake I made in ___ was ___.

e.g. The biggest mistake I made in our first year was treating "hustle" as a strategy.

It cost me $___ to learn that ___.

e.g. It cost me $42K to learn that no amount of paid ads will save a confused offer.

Nobody warned me about ___. So I'm warning you.

e.g. Nobody warned me about the 6-month dip after a successful launch. So I'm warning you.

Five years in ___ taught me this: ___.

e.g. Five years in agency life taught me this: every no you don't say gets said for you, by burnout.

I shipped ___ this year. Here's what each one taught me.

e.g. I shipped 7 features this year. Here's what each one taught me, including the one we ripped out.

The ___ I almost didn't send turned into ___.

e.g. The cold email I almost didn't send turned into a year of work.

I used to ___. Now I ___. Here's what changed.

e.g. I used to send 50-line proposals. Now I send 8. Here's what changed.

We kept ___ long after it stopped working. ___ replaced it.

e.g. We kept posting daily long after it stopped working. One good letter a week replaced it.

___ is not a plan. ___ is.

e.g. Buying another course is not a plan. A deadline is.

___ does not scale, and that is exactly why it still works.

e.g. Writing to one customer by name does not scale, and that is exactly why it still works.

We treat ___ like ___. It is closer to ___.

e.g. We treat posting like broadcasting. It is closer to answering the phone.

Counting ___ tells you almost nothing about ___.

e.g. Counting followers tells you almost nothing about whether anyone will buy.

___ gets the attention. ___ gets the ___.

e.g. Going viral gets the attention. Being findable gets the bookings.

Most ___ advice comes from people who have never ___.

e.g. Most agency advice comes from people who have never had to make payroll.

You have heard ___. Here is what happened when we tried it.

e.g. You have heard post three times a day. Here is what happened when we tried it.

"___" is the ___ advice that costs ___ the most.

e.g. "Just be authentic" is the marketing advice that costs founders the most.

Everyone treats ___ as a rule. It is ___.

e.g. Everyone treats clever wordplay as a rule. It is not what gets a post saved.

The ___ rule of ___ is wrong. Here's why.

e.g. The 80/20 rule of pricing is wrong. Here's why, and what to use instead.

No, ___ doesn't actually ___. Here's what it really does.

e.g. No, your follower count doesn't actually predict earnings. Here's what it really does.

Stop believing ___. The truth is ___.

e.g. Stop believing you need to post daily. The truth is consistency beats volume.

___ gets blamed for ___. The real cause is ___.

e.g. The algorithm gets blamed for low reach. The real cause is posting nothing worth saving.

What would you do differently if ___?

e.g. What would you do differently if you had to rebuild your audience from zero next Monday?

How much ___ does ___ actually cost you?

e.g. How much time does a quick client edit actually cost you?

What's actually stopping you from ___?

e.g. What's actually stopping you from raising your prices this quarter?

Quick question: do you ___ or ___?

e.g. Quick question: do you write the post first and pick the image after, or the other way round?

Have you ever ___ and then ___?

e.g. Have you ever scheduled a week of posts and then watched none of them get a single comment?

What did ___ teach you that no ___ could?

e.g. What did your first bad client teach you that no course ever could?

We looked at ___ ___. Only ___ ___.

e.g. We looked at 40 quotes we sent last year. Only 6 mentioned a deadline.

Most ___ I know spend ___ on ___. Most of it goes on ___.

e.g. Most owners I know spend hours a week on social. Most of it goes on deciding what to post.

One number changed how I ___: ___.

e.g. One number changed how I price projects: 71% of my revisions came from 2 clients.

___ out of ___ ___ never ___. Here's how to be the exception.

e.g. 4 out of 5 enquiries we used to get never got a follow-up. Here's how to be the exception.

In ___ we went from ___ to ___. Here is the only thing we changed.

e.g. In four months we went from two enquiries a week to nine. Here is the only thing we changed.

Every ___ costs us about ___. Here's how I worked it out.

e.g. Every no-show costs us about 40 minutes. Here's how I worked it out.

Last ___ a ___ walked in and ___.

e.g. Last Tuesday a customer walked in and said the thing we were afraid to hear.

I said yes to ___ I should have turned down. Here's how it went.

e.g. I said yes to a rush job I should have turned down. Here's how it went.

At ___ I had ___. By ___ I had ___.

e.g. At six this morning I had no idea what to post. By twenty past I had a week.

My first ___ was a disaster: ___.

e.g. My first paid workshop was a disaster: four people showed up and two were my friends.

I kept a note on my desk for ___ that said ___.

e.g. I kept a note on my desk for a year that said nobody is coming to fill the calendar.

Someone I ___ once told me ___. I finally understand it.

e.g. Someone I worked for once told me "slow is smooth." I finally understand it.

I hired ___ last month. Here is why it already feels like the best decision.

e.g. I hired Priya last month. Here is why it already feels like the best decision.

Your ___ problem isn't ___. It's ___.

e.g. Your engagement problem isn't the algorithm. It's that every post reads like a brochure.

___ is a symptom, not a strategy.

e.g. Posting every day is a symptom, not a strategy.

I stopped ___ six months ago. Nothing bad happened.

e.g. I stopped using hashtags on LinkedIn six months ago. Nothing bad happened. Reach went up.

The best ___ I ever made was the one I didn't ___.

e.g. The best marketing decision I ever made was the one I didn't rush.

You're not ___. You're ___.

e.g. You're not bad at consistency. You're bored of your own content.

Most ___ don't need more ___. They need to ___.

e.g. Most small businesses don't need more followers. They need to sell to the ones they have.

___ questions to ask before you ___:

e.g. 5 questions to ask before you hire a social media agency:

Everything I know about ___, in ___ lines:

e.g. Everything I know about writing subject lines, in 6 lines:

___ small changes that ___ (each takes under ___):

e.g. 7 small changes that doubled my reply rate (each takes under 5 minutes):

___ ___ worth copying, and what to copy from each:

e.g. Four pricing pages worth copying, and what to copy from each:

___ things ___ years of ___ taught me:

e.g. Eleven things eight years of running a two-person studio taught me:

A ___-minute checklist before you ___:

e.g. A 3-minute checklist before you hit publish on anything:

___ things just launched. Here is what to try first.

e.g. Four things just launched. Here is what to try first.

There is a ___ in ___ that nobody mentions.

e.g. There is a setting in your own booking page that nobody mentions.

I ___ every day for ___. Here is what it did.

e.g. I replied to every comment every day for a month. Here is what it did.

The ___ that ___ is hiding in your ___.

e.g. The post idea that lands this month is hiding in your sent folder.

One line in ___ changed my mind about ___.

e.g. One line in a customer's cancellation note changed my mind about our whole onboarding.

Nobody clicks ___ because of ___. They click because ___.

e.g. Nobody clicks a carousel because of the design. They click because slide one names their problem.

I am about to ___ and I am genuinely unsure. ___?

e.g. I am about to raise our prices and I am genuinely unsure. Would you still book?

___ people replied to yesterday's post. The most common answer was ___.

e.g. 140 people replied to yesterday's post. The most common answer was one word: "pricing."

The ___ who doubted this sent me ___.

e.g. The bakery owner who doubted this sent me a photo of forty preorders from one post.

We didn't plan for ___ to become our most ___. Then ___.

e.g. We didn't plan for the backroom clip to become our most shared post. Then 900 people shared it.

___ of our ___ said the same thing without knowing it.

e.g. Five of our clients said the same thing without knowing it. That's the roadmap.

My most ___ post ever wasn't the clever one. It was ___.

e.g. My most-saved post ever wasn't the clever one. It was the one where I showed the invoice.

Someone I have never met ___ because of ___.

e.g. Someone I have never met booked us this week because of a post from March.

If you post one thing this ___, make it ___.

e.g. If you post one thing this week, make it the story behind your best-selling product.

___ starts in ___ days. Here's the post to schedule today.

e.g. Black Friday starts in 21 days. Here's the post to schedule today, not the week of.

The quiet ___ before ___ is the best time to ___.

e.g. The quiet week before the holidays is the best time to plan January.

Doors close ___. After that ___.

e.g. Doors close Sunday night. After that the next round is in spring.

Before you ___ this weekend, do this one thing: ___.

e.g. Before you close the shop this weekend, do this one thing: photograph what sold most.

___ is almost over. This is the week to ___.

e.g. Summer is almost over. This is the week to book the last slots.

I got ___ wrong for ___ years. The fix took ___.

e.g. I got client onboarding wrong for four years. The fix took one afternoon and a checklist.

If I were starting ___ again today, I'd skip ___ entirely.

e.g. If I were starting my agency again today, I'd skip the logo and the office entirely.

The feedback that stung the most: ___. It was also right.

e.g. The feedback that stung the most: "your posts sound like a press release." It was also right.

Here's the one sentence I'd give my ___-year-old self about ___.

e.g. Here's the one sentence I'd give my 25-year-old self about money: charge for the outcome.

___ nearly ___ us. Here's the rule we wrote afterwards.

e.g. One angry review nearly sank us. Here's the rule we wrote afterwards, and it's on the wall now.

I wasted ___ on ___ before I learned ___.

e.g. I wasted a year on "brand awareness" before I learned to write for the person who is ready to buy.

Nobody needs another ___. Everybody needs ___.

e.g. Nobody needs another content calendar template. Everybody needs one honest post a week.

___ is a tax on people who ___.

e.g. Perfectionism is a tax on people who haven't published enough to know what works.

If your ___ can't explain ___ in one line, it isn't ___.

e.g. If your homepage can't explain who it's for in one line, it isn't finished.

Take ___ off your calendar. Nobody will notice.

e.g. Take the About us post off your calendar. Nobody will notice.

Nobody searches for ___. They search for ___.

e.g. Nobody searches for a viral post. They search for your name.

The best ___ I know say no to ___.

e.g. The best studios I know say no to half the work they are offered.

Everyone repeats "___". My own numbers say ___.

e.g. Everyone repeats "post at 9am". My own numbers say 7pm gets me double the replies.

___ won't get you ___. ___ will.

e.g. Hashtags won't get you discovered. Being reposted by one right person will.

The ___ rule was written for ___, not for ___.

e.g. The post three times a day rule was written for media companies, not for a two-person bakery.

I believed ___ until I ___. Now I know ___.

e.g. I believed long posts died until I tested twelve. Now I know length was never the problem.

If ___ worked, ___ would have ___ by now.

e.g. If "just be consistent" worked, every daily poster would have an audience by now.

Half of what you've read about ___ is ___. Here's the other half.

e.g. Half of what you've read about Instagram reach is a year out of date. Here's the other half.

How to ___ in ___ (no ___ required):

e.g. How to write a week of posts in 40 minutes (no AI prompts required):

The exact ___ I run after every ___.

e.g. The exact list I run after every customer call.

Here's how I ___ without ___:

e.g. Here's how I get testimonials without asking for testimonials:

My ___ for ___, and it takes ___ minutes.

e.g. My Friday routine for planning next week, and it takes fifteen minutes.

A simple way to ___ when you have no ___:

e.g. A simple way to post daily when you have no time, no team, and no ideas:

If you can ___, you can ___. Here's the bridge.

e.g. If you can explain your product to a friend, you can write a landing page. Here's the bridge.

How we ___ in ___ days, with the numbers and the mistakes.

e.g. How we launched a paid newsletter in 30 days, with the numbers and the mistakes.

Do this before you ___: ___.

e.g. Do this before you post a carousel: read slide one out loud.

The ___ I teach: ___, then ___, then ___.

e.g. The caption shape I teach: one claim, then one proof, then one question.

Turn ___ into ___ in ___ steps:

e.g. Turn one blog post into twelve social posts in 4 steps:

Before: ___. After: ___. What changed: ___.

e.g. Before: 40 hours a week on client content. After: 12. What changed: one intake form.

Same ___, same ___. One thing different: ___.

e.g. Same product, same price, same photos. One thing different: the first line of the caption.

___ ago this ___ was ___. Today it ___.

e.g. Eighteen months ago this account was 200 followers and no sales. Today it pays the rent.

I rewrote ___ using ___. Here's the before and after.

e.g. I rewrote a client's bio using one rule. Here's the before and after, side by side.

___ used to take us ___. Now it takes ___.

e.g. Writing a week of posts used to take us a whole Sunday. Now it takes about forty minutes.

We replaced ___ with ___. Results after ___:

e.g. We replaced our weekly promo post with a customer story. Results after 8 weeks:

From ___ to ___ in one ___. One thing did it.

e.g. From 3 comments to 90 in one week. One thing did it.

What ___ looked like ___ vs today:

e.g. What my content calendar looked like in January vs today:

One ___ later: ___ is ___, ___ is ___.

e.g. One year later: the newsletter is 9,000 people, the podcast is gone, and I am fine with both.

I ___ and I have stopped pretending I do not.

e.g. I schedule my spontaneous posts two weeks out and I have stopped pretending I do not.

I have no idea how to ___. Here's what I do instead.

e.g. I have no idea how to build a personal brand. Here's what I do instead: answer one question a day.

I still ___ every time I ___.

e.g. I still get nervous every time I hit publish, eight years and 3,000 posts in.

Here is the part of ___ I have never said out loud: ___.

e.g. Here is the part of our best month I have never said out loud: it came from a post I nearly deleted.

I faked ___ for ___. Here is what finally made it real.

e.g. I faked confidence on sales calls for three years. Here is what finally made it real.

Nobody warned me that ___ would be the hard part of ___.

e.g. Nobody warned me that answering messages would be the hard part of running a shop.

I ignored ___ for ___ because ___.

e.g. I ignored email marketing for three years because I thought it was for big brands.

You saw the ___. You did not see the ___.

e.g. You saw the post that worked. You did not see the fourteen drafts before it.

I have been vague about ___. Here is the actual number: ___.

e.g. I have been vague about how April went. Here is the actual number: our worst month in two years.

I still ___ every time a review stings, and here is how I answer it anyway.

e.g. I still flinch every time a review stings, and here is how I answer it anyway.

By ___, I think ___ will ___. Here is what I am watching.

e.g. By next summer, I think small brands will post more on Threads. Here is what I am watching.

I think ___ stops being ___ within ___.

e.g. I think AI-assisted stops being an insult within a year, the way typed did.

The next shift in ___ is not ___. It is ___.

e.g. The next shift in social is not video. It is replies that sound like a person.

The ___ that win ___ will be the ones ___ today.

e.g. The shops that win next year will be the ones answering comments today.

In ___ years, ___ will look as ___ as ___ does now.

e.g. In five years, buying followers will look as embarrassing as buying email lists does now.

I'm betting ___ on ___. Check back in ___.

e.g. I'm betting this year's content budget on long-form carousels. Check back in December.

Three things about ___ that won't be true by ___:

e.g. Three things about Instagram that won't be true by this time next year:

If ___ keeps ___, ___ is next.

e.g. If reach keeps shifting to small accounts, the "influencer rate card" is next to go.

___. That happened. Here is what I think comes next.

e.g. Link posts are working on LinkedIn again. That happened. Here is what I think comes next.

___ vs ___: I ran both for ___. Only one ___.

e.g. Carousels vs single images: I ran both for 60 days. Only one grew the account.

Two ___, same ___. One ___, one ___. The difference was ___.

e.g. Two shops, same street. One is booked out, one is quiet. The difference was the first line.

___ at ___ vs at ___: what you really get.

e.g. A haircut at 15 pounds vs at 45: what you really get.

New ___ count ___. Experienced ones count ___.

e.g. New salon owners count bookings. Experienced ones count rebookings.

I switched from ___ to ___. Here's the honest comparison.

e.g. I switched from a big scheduler to a small one. Here's the honest comparison after 90 days.

___ and ___ look the same until ___.

e.g. Our best month and our worst month look the same until you check what brought people in.

___ or ___? I picked ___, and here's the trade-off.

e.g. Daily posting or weekly deep dives? I picked weekly, and here's the trade-off nobody mentions.

What ___ does that ___ can't:

e.g. What a 200-person email list does that 20,000 followers can't:

___ is for ___. ___ is for ___. They are not the same job.

e.g. Instagram is for being found. Email is for being bought from. They are not the same job.