Social Media Hook Library

What if ___ was actually ___?

e.g. What if the post you almost didn't hit publish on was the one that changed your week?

Why does ___ keep happening to ___?

e.g. Why does the same client objection keep showing up every quarter?

When was the last time you ___?

e.g. When was the last time you actually finished a course you bought?

How would your ___ change if ___?

e.g. How would your week change if you stopped writing posts you wouldn't want to read?

What's the one thing ___ never tell you about ___?

e.g. What's the one thing six-figure consultants never tell you about pricing?

Who else ___?

e.g. Who else has rewritten the same email five times before sending it?

Is ___ really ___ — or is it actually ___?

e.g. Is "consistency" really the answer — or is it actually the cope we use to avoid hard pivots?

Would you rather ___ or ___?

e.g. Would you rather post once a week and be remembered, or post daily and be ignored?

What does ___ get wrong about ___?

e.g. What does Twitter get wrong about LinkedIn writers?

If ___, would you still ___?

e.g. If no one ever liked your posts again, would you still write the next one?

Ever notice how ___ always ___?

e.g. Ever notice how the most-shared posts are almost always the ones the writer was scared to publish?

___% of ___ never ___.

e.g. 92% of newsletters never get past their 4th issue.

I ran the numbers: ___ to ___ in ___.

e.g. I ran the numbers: 0 to 1,200 paying users in 9 months.

Only ___ in ___ ever ___.

e.g. Only 1 in 50 site visitors ever scrolls past your hero. Yours is the only thing the other 49 see.

In the last ___, ___ has changed by ___.

e.g. In the last 90 days, the average LinkedIn post reach has dropped 31%.

$___ in ___ — here's exactly what worked.

e.g. $8K in 30 days from one cold email — here's exactly what worked.

___x ___ in ___ days.

e.g. 4x replies in 30 days — by changing exactly one thing in my opener.

It took ___ posts before ___ — and what changed when it did.

e.g. It took 47 posts before one finally went viral. The 48th hit 2.3M impressions.

___% of ___ comes from ___% of ___.

e.g. 85% of my MRR comes from 12% of my customers. The other 88% are noise — and almost cost me the business.

___ days into ___, here's what I wish I'd known.

e.g. 90 days into my first SaaS, here's what I wish I'd known on day 1.

For every ___ that ___, there are ___ that ___.

e.g. For every viral post that gets 100K likes, there are 30 that bombed and never get talked about.

I almost ___ last week. Here's what stopped me.

e.g. I almost shut down the company last week. Here's what stopped me.

A ___ told me something I haven't been able to stop thinking about.

e.g. A customer told me something on Tuesday I haven't been able to stop thinking about.

It started with a single ___. It ended with ___.

e.g. It started with a single one-line DM. It ended with our biggest contract of the year.

Three ___ ago I had ___. Today I ___.

e.g. Three years ago I had $400 in my account and a deck I'd rewritten 19 times. Today I closed our seed round.

I made a stupid mistake yesterday: ___.

e.g. I made a stupid mistake yesterday: I sent a launch email to 12,000 people with the wrong link.

Got an email from ___ this morning that completely ___.

e.g. Got an email from a stranger this morning that completely changed how I see our product.

I was ___ when ___ said something that ___.

e.g. I was about to give up when a mentor said one sentence that completely reframed the year for me.

Two years ago I told a friend ___. They told me ___. I should've listened.

e.g. Two years ago I told a friend "we don't need investors." They told me I was wrong. I should've listened.

The day I ___, I learned ___.

e.g. The day I fired my best-paying client, I learned more about pricing than 3 years of podcasts had taught me.

There's a moment most people don't talk about: ___.

e.g. There's a moment most founders don't talk about: the week between "we ran out of cash" and "the wire cleared."

Everyone says ___. They're wrong.

e.g. Everyone says "post daily." They're wrong — and the data isn't even close.

Unpopular opinion: ___.

e.g. Unpopular opinion: more content is the worst lever you have for growth right now.

The ___ advice is killing your ___.

e.g. The "build an audience first" advice is quietly killing most early-stage SaaS founders.

I used to think ___. I was completely wrong.

e.g. I used to think pricing high was the answer. I was completely wrong — and it almost killed the company.

Stop ___. Start ___.

e.g. Stop chasing virality. Start writing the post your best customer would forward.

___ is the most overrated ___ in ___.

e.g. Daily posting is the most overrated growth tactic in 2026 marketing.

Nobody wants to admit it, but ___.

e.g. Nobody wants to admit it, but most "thought leaders" stopped having original thoughts about the time they hit 10K followers.

Hot take: ___ matters more than ___.

e.g. Hot take: your reply rate matters more than your follower count.

___ won't work for you. Here's why.

e.g. The "go viral and the leads will come" playbook won't work for you. Here's why.

If ___, you're probably ___.

e.g. If your homepage starts with "Welcome to," you're probably losing 60% of visitors in the first 4 seconds.

___ ways to ___ — without ___.

e.g. 7 ways to grow a newsletter to 10K subs — without a single paid ad.

___ things I wish I'd known about ___ before ___.

e.g. 5 things I wish I'd known about pricing before I quoted my first $50K project.

___ rules for ___ that I won't break: ___

e.g. 4 rules for shipping a product I refuse to break: weekly deploys, 1-line release notes, no Sunday code, no betas longer than 30 days.

Top ___ mistakes ___ make when ___.

e.g. Top 5 mistakes founders make when writing their first cold email.

Here are ___ ___ that ___ in ___:

e.g. Here are 6 cold subject lines that closed deals in our last quarter:

___ signs you're ___ (and what to do about it).

e.g. 8 signs you're scaling too fast — and the one move that fixes it.

The ___-step playbook I used to ___:

e.g. The 3-step playbook I used to land 12 enterprise clients in 90 days:

___ tools I can't live without (and ___ I dropped).

e.g. 6 tools I can't live without — and 3 I dropped this year and don't miss.

I tried ___ different ___. Here are the ___ that worked.

e.g. I tried 14 different cold-DM openers this month. Here are the 3 that actually got replies.

___ books / podcasts / ___ that ___ in the last year.

e.g. 4 books that quietly changed how I run my business in the last year.

There's a ___ trick most ___ never use, and it ___.

e.g. There's a 60-second trick most founders never use, and it 3x'd our cold-email reply rate.

I'll never forget the day ___.

e.g. I'll never forget the day a customer asked us a question that totally rewired our roadmap.

You probably don't know this about ___:

e.g. You probably don't know this about LinkedIn comments — but the algorithm rewards them more than reposts.

I just realized something about ___ that I can't stop thinking about.

e.g. I just realized something about how we onboard customers that I can't stop thinking about.

There's a question I've been afraid to ask ___. Today I asked it.

e.g. There's a question I've been afraid to ask my team for a year. Today I asked it. Here's what they said.

The thing nobody tells you about ___ is ___.

e.g. The thing nobody tells you about your first 100 customers is how much they'll quietly shape every product decision after.

Three weeks ago I tried ___. The result is ___.

e.g. Three weeks ago I tried writing every post by hand instead of with AI. The result is more uncomfortable than I expected.

I changed exactly one thing — and ___.

e.g. I changed exactly one thing in our checkout flow — and free-trial conversions jumped 24%.

Take a guess: how many ___ does it actually take to ___?

e.g. Take a guess: how many cold emails does it actually take to land one $10K client?

A friend asked me ___ yesterday and I didn't have a good answer.

e.g. A friend asked me what makes a "successful" newsletter yesterday and I didn't have a good answer. So I went and looked.

___ people have now ___ — here's what they have in common.

e.g. 50 customers have now used the new feature — and they all share the same surprising trait.

A client just told me ___. I asked if I could share it.

e.g. A client just told me we saved their team 11 hours a week. I asked if I could share it.

___ months in, here's what ___ users are actually doing.

e.g. 6 months in, here's what our power users are actually doing — and it's not what we expected.

Just got off a call with a ___. They told me something I want to share.

e.g. Just got off a call with a customer doing $40K MRR. They told me something I want to share with you.

Three of our customers all hit ___ this month doing the same thing.

e.g. Three of our customers all hit $10K MRR this month doing the same one thing — and it surprised even us.

___ wrote me an email I can't stop thinking about.

e.g. A high-school teacher wrote me an email yesterday that I can't stop thinking about. Here's what she said.

I asked ___ ___ for ___. Here's what they said.

e.g. I asked 50 of our most-active users what they'd miss if we shut down. Here's what they said.

___ is changing on ___. Here's what to do before then.

e.g. X's reach algorithm is changing on June 1st. Here's what to do before then.

___ days left to ___ before ___.

e.g. 7 days left to lock in the founding-member price before it goes up next Monday.

If you've been waiting to ___, this is the week.

e.g. If you've been waiting to launch your first paid offer, this is the week.

Last chance to ___ — closing at ___.

e.g. Last chance to grab the early-bird rate — closing at midnight Friday.

Only ___ ___ left.

e.g. Only 4 spots left in the next cohort.

The window for ___ is closing faster than people realize.

e.g. The window for free organic LinkedIn reach is closing faster than most creators realize.

You've got ___ to ___ before ___.

e.g. You've got the rest of the year to build your audience before the next platform shift makes it 10x harder.

The biggest mistake I made in ___ was ___.

e.g. The biggest mistake I made in our first year was treating "hustle" as a strategy.

It cost me $___ to learn that ___.

e.g. It cost me $42K to learn that no amount of paid ads will save a confused offer.

Nobody warned me about ___. So I'm warning you.

e.g. Nobody warned me about the 6-month dip after a successful launch. So I'm warning you.

Five years in ___ taught me this: ___.

e.g. Five years in agency life taught me this: every "no" you don't say will eventually be said for you, by burnout.

I shipped ___ this year. Here's what each one taught me.

e.g. I shipped 7 features this year. Here's what each one taught me — including the one we ripped out.

The ___ I almost didn't do turned into ___.

e.g. The cold email I almost didn't send turned into a 6-figure contract.

I used to ___. Now I ___. Here's what changed.

e.g. I used to send 50-line proposals. Now I send 8. Here's what changed — and what it did to my close rate.

___ is dead. ___ is what's next.

e.g. Daily posting is dead. Compound, deeply-researched essays are what's next.

You don't need ___. You need ___.

e.g. You don't need another course. You need a deadline and a friend who'll check in on it.

___ doesn't scale. That's the point.

e.g. Personal outreach doesn't scale. That's exactly why it still works.

___ is the new ___.

e.g. Slow content is the new growth hack.

If you're still ___, you're ___.

e.g. If you're still measuring success in followers, you're measuring the wrong thing in 2026.

___ is overrated. Here's what actually moves the needle.

e.g. Going viral is overrated. Here's what actually moves the needle for B2B founders.

I'm not going to soften this: ___.

e.g. I'm not going to soften this: most "agency advice" you read on LinkedIn is from people who've never run an agency.

You've heard ___. It's a myth — and here's the data.

e.g. You've heard "post 3 times a day for the algorithm." It's a myth — and here's what the data actually shows.

"___" is the ___ advice that costs ___ the most.

e.g. "Just be authentic" is the marketing advice that costs founders the most — because nobody defines what it means.

Myth: ___. Reality: ___.

e.g. Myth: viral posts come from clever wordplay. Reality: the top 1% of posts last quarter were almost all 4-line stories.

The ___ rule of ___ is wrong. Here's why.

e.g. The 80/20 rule of pricing is wrong for solo creators. Here's why — and what to use instead.

No, ___ doesn't actually ___. Here's what it really does.

e.g. No, your follower count doesn't actually predict your earnings. Here's what it really predicts — and the metric that actually does.

Stop believing ___. The truth is ___.

e.g. Stop believing AI writing kills your reach. The truth is human-edited AI posts now consistently outperform 100% manual writing in our tests.

It's not ___ holding you back from ___. It's ___.

e.g. It's not the algorithm holding you back from growth. It's how rarely you write something worth saving.