Multi-Platform Publishing
One workflow, every channel

Multi-platform publishing is writing a post once and distributing it across several social networks from a single place, rather than opening each app and re-uploading the same asset by hand. In Content Drifter that means composing once, connecting real accounts by OAuth, and shipping to all 9 supported networks from one screen.

Content Drifter uses official OAuth flows so you authorize each channel on its terms. When you are ready, publishing is a deliberate action backed by checks that respect each platform's quirks, not a fragile copy-paste ritual.

Connect the networks that matter to your brand. Each integration is designed for the way that platform expects content, so you spend less time fighting character limits and media rules.

• Instagram - Feed posts, Reels and Stories. One caveat we surface in the composer rather than let you discover live: Instagram's API accepts no caption on a Story, so text typed for a Story is ignored and the image is what publishes.
• X (Twitter) - Short-form updates with thread-aware length and attachment handling so your voice lands cleanly in the timeline.
• Facebook Pages - Reach fans and communities through your Page with formatting and media that map to Meta's expectations.
• LinkedIn - Professional tone, document posts, and link previews that fit how B2B audiences scroll and engage.
• Threads - Extend your Instagram ecosystem with conversational posts built for quick, authentic reach.
• YouTube - Long-form videos and Shorts with per-channel defaults for privacy and category. Video file required (.mp4 / .mov); the pipeline rejects image-only posts at the boundary so you get an actionable error instead of a confusing 422.
• Pinterest - Search-driven pins with board-aware publishing. Every pin needs an image or video (2:3 vertical performs best); the pipeline enforces the media requirement before anything ships.
• Bluesky - AT Protocol publishing with the 300-grapheme cap validated up front, plus image and native video support tuned to Bluesky's conversational culture.
• TikTok - Video-first publishing (9:16 vertical performs best) with per-post privacy controls. Video file required; the pipeline rejects non-video TikTok posts at the boundary.

Every network, every plan: all 9 networks (Instagram, TikTok, X (Twitter), Facebook, LinkedIn, Threads, YouTube, Pinterest, and Bluesky) publish from every tier, including Free. Plans differ on how MANY posts and publishes you get each month, never on which networks you can reach.

Your time is better spent on ideas and creative direction, not on reopening apps to paste the same caption for the third time.

• One dashboard for all platforms so approvals, schedules, and publishing live in one place.
• Platform-specific content validation surfaces problems (length, media, missing fields) before you hit publish.
• No copy-pasting between apps: connect accounts, refine in Content Drifter, and ship with confidence.

Connecting a channel takes only a minute and keeps you in control. You can disconnect anytime from the same screen.

1. Open your Dashboard.
2. Go to Platforms (or Integrations, depending on your workspace layout).
3. Click Connect beside the network you want.
4. Complete the OAuth authorization in the provider's window and return to Content Drifter.

Repeat for each brand or client account you manage. Agency teams can mirror this flow per workspace while keeping permissions clear.

Multi-Platform Publishing is available on Free, Starter, Pro, and Agency plans. The experience is consistent across tiers: connect, validate, and publish from one hub.

The number of networks you can connect does not scale with your plan. Every tier, Free included, connects all 9. What a paid plan buys is volume: how many posts you generate and how many publishes you send each month. A publish cap that forced you to pick two networks would contradict the point of the product.