Every reply to every post,
in one inbox

Everything published through Content Drifter is polled for replies and collected into a two-pane inbox: the conversation list on the left, the full comment and your response on the right. Mark read, archive, come back to it. The same pass that answers a LinkedIn comment answers the Instagram one.

The reason this matters is not tidiness. Replies in the first hour are the single cheapest thing you can do for a post’s distribution on most networks, and the reason people miss them is not laziness, it is that nobody opens five apps on a Tuesday afternoon.

Press suggest and you get a draft written against your brand voice, with a match score showing how close it landed. Not to post automatically, which would be the fastest way to embarrass yourself in public, but so the blank box is never the reason a comment goes unanswered for three days.

Every network caps a reply at a different length, and the failure mode is silent: the platform truncates you mid-sentence and the reply you actually posted is not the one you wrote. The ceiling for that network is enforced here, before the send button will do anything.

Pinterest and TikTok are absent. Neither exposes a comments API, to us or to anyone else, which is a fact about those platforms rather than a gap in this feature. We would rather say so than show you two tabs that are permanently empty and let you conclude the product is broken.

Direct messages and brand mentions elsewhere on the internet are also out of scope. That is social listening, it is a different product, and the tools that do it start in the hundreds of dollars a month.

Commenter names often do not exist. Probed against the live API on 23 August 2026: the integration returns an empty author field for every Instagram comment, and for LinkedIn a bare actor URN like urn:li:organization:135258208 with no endpoint anywhere that resolves it to a name. So the name is not missing because something broke, it is genuinely not obtainable. We label the person by network, “Instagram user”, rather than showing “Unknown account” and letting you conclude the sync failed.

Threads replies were returning 500, on every post. Measured on production on 24 August 2026: six Threads posts probed directly, six 500s, against an Instagram control that answered 200. Eighteen Threads posts sat inside the sync window, so roughly a fifth of every tick's budget was being spent on work that could not succeed, and had been for days. Across the 155 runs on record at that point: 898 failures against 3,130 processed, and all 155 reported success, because a pooled failure rate cannot show one network being completely dead.

We did not fix that by calling a 500 permanent. A 500 is plausibly transient, and reclassifying a vendor outage as permanent is how a post gets hidden for good. What changed is the schedule: a target that fails three times running is rested on a widening delay, up to a day, and any success clears it. It heals itself when the vendor does, and a rested target is still reported rather than silently dropped.

Each sync reconciles against what the platform still returns, so a comment someone deleted is retired from your inbox instead of sitting there as a reply you can never send. An inbox that shows work that no longer exists stops being a to-do list.

New replies arrive on a background schedule, and a refresh button is there for when you have just posted and want to watch. The refresh is rate limited by plan on purpose: continuous polling of every network for every account is how an inbox feature turns into an API bill that gets the feature switched off.

Included on every plan, Free onward, like approvals. Most of the category gates engagement behind a team tier.