Social Media Statistics 2026

Users by network, as each company reports them

Each company counts its audience its own way, so the table gives the figure as the company printed it, what it counts, the period and the document. Where a network gives no number, see the numbers we could not find.

Worldwide use and time spent

No company publishes worldwide use across every network. DataReportal does, combining its analysts’ counts, the platforms’ own ad tools and survey data from GWI, and it explains its method in its reports.

United States: who uses what, by age

Pew Research Center asks representative samples of US adults and US teens which networks they use and how often. These are Pew’s 2025 figures, the latest we found on the check date. Shading in the tables only shows size; every number is printed.

Brands, shopping and advertising

Two consumer surveys from Sprout Social, a company that sells social media software, ask people in the United States, the United Kingdom and Australia what they do. They describe what people say, not what sales data shows, and they are not US-only. For US-only figures on how people use each network, see the Pew tables above.

Numbers we could not find

A missing number is a finding. These are the figures we looked for on the networks’ own pages on October 14, 2026 and did not find. We show nothing in their place.

• X

  No worldwide user count on its advertiser overview or its company page. We show none rather than borrow a number from an article that does not link a source.

  Checked: X for business: advertising, About X

• TikTok, worldwide

  No worldwide user count. The newsroom states the United States figure above and describes the economic impact in dollars and jobs.

  Checked: TikTok: About, TikTok Newsroom

• YouTube, users

  No user number. The press page says only that YouTube has billions of monthly logged-in users, and does not say whether that line describes Shorts or all of YouTube.

  Checked: YouTube for Press

• LinkedIn and Pinterest, US adults

  Pew’s 2025 survey did not ask about LinkedIn or Pinterest, so the table of US adults has no row for them.

  Checked: Americans’ Social Media Use 2025

How we chose these sources

Primary sources first

A number comes from a company’s own earnings release, SEC filing, call transcript or official page, or from a survey publisher that states who it asked, how many and when. Where no company publishes a figure, such as worldwide users across every network or time spent, we use DataReportal, which explains how it builds its counts. We do not copy a figure from a roundup or a social post.

Dated

Each row shows the period its number covers, as the source states it, and every source shows the day we opened it, October 14, 2026. Where a page prints no date, such as YouTube’s press page, we say so instead of guessing one.

Defined

A daily active user, a monthly active user, a member and an ad reach are different counts. We show what each source counts. When two sources give different numbers for one network, both appear, each with its definition.

Unaltered

We copy figures exactly as printed. We do not round, convert, add, average or project them, and we do not fill a gap with an estimate. A network that publishes no figure we could open is listed under numbers we could not find, with the pages we checked.

Surveys with a sample

A survey is included only when its document states the sample and the dates. Pew Research Center’s samples are US adults and US teens. The two consumer surveys come from Sprout Social, a company that sells social media software, and ask people in the United States, the United Kingdom and Australia, so they are not US-only.

Kept current

When a source publishes a newer figure we replace the row and add a line to the changelog below. A figure whose source we could not open is left out.

Sources

Every document behind a number above, with its publisher, its title, the date it prints and the day we opened it.

1. Meta Platforms: Meta Reports Second Quarter 2026 ResultsPublished July 29, 2026. Read October 14, 2026.Meta’s quarterly earnings release, on its investor site.
2. Meta Platforms: Second Quarter 2026 Results Conference Call (transcript)Published July 29, 2026. Read October 14, 2026.The transcript of Meta’s earnings call, where Mark Zuckerberg gave the per-app figures.
3. Meta Platforms: Third Quarter 2025 Results Conference Call (transcript)Published October 29, 2025. Read October 14, 2026.The transcript of Meta’s previous earnings call, where Instagram’s monthly figure was given.
4. Meta Platforms (SEC filing): Form 10-Q for the quarter ended June 30, 2026Quarter ended June 30, 2026. Read October 14, 2026.Meta’s quarterly report to the US Securities and Exchange Commission, which explains how it measures daily active people.
5. YouTube: YouTube for PressUndated page. Read October 14, 2026.YouTube’s press page, which lists its own headline numbers.
6. LinkedIn Pressroom: About Us: StatisticsUndated page. Read October 14, 2026.LinkedIn’s own statistics page, with its member count by region.
7. Alphabet: Alphabet Announces Second Quarter 2026 ResultsPublished July 22, 2026. Read October 14, 2026.Alphabet’s quarterly earnings release, filed with the SEC, which gives YouTube ads revenue as its own line.
8. LinkedIn Pressroom: Q4 Earnings & Business HighlightsPublished July 29, 2026. Read October 14, 2026.LinkedIn’s own summary of its results, posted after Microsoft’s fiscal Q4 2026 earnings.
9. TikTok Newsroom (TikTok USDS Joint Venture LLC): TikTok supported $81 billion in U.S. GDP and 410,000 American jobsPublished October 13, 2026. Read October 14, 2026.A TikTok newsroom post in which the chief executive of its US joint venture gives the number of Americans who use TikTok.
10. TikTok Newsroom (TikTok USDS Joint Venture LLC): Announcement from the new TikTok USDS Joint Venture LLCPublished January 23, 2026. Read October 14, 2026.The announcement that set up TikTok’s US joint venture, which states how many Americans and businesses use TikTok.
11. Pinterest: Pinterest Announces Second Quarter 2026 Results, Delivers 18% Revenue Growth and Record UsersPublished August 4, 2026. Read October 14, 2026.Pinterest’s quarterly earnings release, filed with the SEC.
12. Snap Inc.: Snap Inc. Announces Second Quarter 2026 Financial ResultsPublished August 3, 2026. Read October 14, 2026.Snap’s quarterly earnings release, filed with the SEC.
13. Reddit: Reddit Reports Second Quarter 2026 ResultsPublished July 30, 2026. Read October 14, 2026.Reddit’s quarterly earnings release, filed with the SEC.
14. Bluesky: Bluesky’s 2025 $100M Series B Lays Foundation for Open Social WebPublished March 19, 2026. Read October 14, 2026.Bluesky’s funding announcement, which states its user count.
15. Bluesky: 2025 Transparency Report OverviewPublished January 29, 2026. Read October 14, 2026.Bluesky’s annual transparency report overview, which states how far its user count grew during 2025.
16. DataReportal (Manochi, We Are Social): Global Social Media StatisticsUndated page. Read October 14, 2026.DataReportal’s live page of global social media numbers, built on Manochi’s counts, platform ad tools and GWI survey data. The page prints no date, and its headline count is dated the start of April 2026.
17. DataReportal (Manochi, We Are Social): Digital 2026 Mid-Year Global Update ReportPublished April 22, 2026. Read October 14, 2026.DataReportal’s mid-year global report, written by Simon Kemp.
18. DataReportal (Meltwater, We Are Social): Digital 2026: Global Overview ReportPublished October 15, 2025. Read October 14, 2026.DataReportal’s annual global report, written by Simon Kemp, using GWI survey data and Similarweb app data.
19. Pew Research Center: Americans’ Social Media Use 2025Published November 20, 2025. Read October 14, 2026.Sample: 5,022 US adults, Feb. 5 to June 18, 2025, by web, mail and phone (SSRS); daily use asked of 5,123 US adults in the American Trends Panel, Feb. 24 to March 2, 2025.Pew’s report on which social networks US adults use and how often.
20. Pew Research Center: Social Media Fact SheetPublished November 20, 2025. Read October 14, 2026.Sample: 5,022 US adults, Feb. 5 to June 18, 2025, by web, mail and phone (SSRS).Pew’s fact sheet with the same survey broken down by age.
21. Pew Research Center: Social Media and News Fact SheetPublished September 25, 2025. Read October 14, 2026.Sample: 5,153 US adults in the American Trends Panel, Aug. 18 to 24, 2025.Pew’s fact sheet on which networks US adults regularly get news from.
22. Pew Research Center: 1 in 5 Americans now regularly get news on TikTok, up sharply from 2020Published September 25, 2025. Read October 14, 2026.Sample: 5,153 US adults in the American Trends Panel, Aug. 18 to 24, 2025.Pew’s short read on news from TikTok, which gives the age split for it.
23. Pew Research Center: Teens, Social Media and AI Chatbots 2025Published December 9, 2025. Read October 14, 2026.Sample: 1,458 US teens ages 13 to 17, online through Ipsos, Sept. 25 to Oct. 9, 2025.Pew’s report on which platforms US teens use and how often.
24. Sprout Social: Consumers Plan to Spend Less This Holiday Season and Turn to Social for Entire Shopping JourneyPublished September 16, 2026. Read October 14, 2026.Sample: 2,286 social media users in the US, UK and Australia, online through Glimpse, Aug. 11 to 18, 2026.A press release on Sprout Social’s Q3 2026 Pulse Survey. Sprout Social sells social media software.
25. Sprout Social: Sprout Social Q2 2026 Pulse SurveyFielded May 14 to 20, 2026; the document prints no publication date. Read October 14, 2026.Sample: 2,250 social media users (1,000 US, 1,000 UK, 250 Australia), online through Glimpse, May 14 to 20, 2026.Sprout Social’s analysis of its Q2 2026 Pulse Survey. Sprout Social sells social media software.