Content presets:
your brand, on demand
Stop re-pasting the same creative brief into every prompt. Save your brand voice, tone, hashtag philosophy, forbidden words, and example posts as presets you can apply in one click whenever you generate posts, so AI sounds like you, not like everyone else.
Content presets save your brand voice, tone, hashtag rules, forbidden words and example posts as a reusable profile, so you stop pasting the same creative brief into every prompt. Apply one in a click and the generator writes in that voice instead of a generic house style.
What are Content Presets?
Content Presets are reusable bundles of creative direction. They capture how you want to sound, what you never want to say, and the proof that you already post that way, so generation starts from your standards, not from scratch.
Think of a preset as a living style guide that travels with you inside Content Drifter. Switch presets when you switch clients, products, or seasonal campaigns; the rest of the workflow stays identical.
What you can save
Each preset can hold the details humans usually forget to repeat every time they open a generator:
- Brand voice description: the adjectives, attitude, and POV that should bleed through every caption.
- Tone settings from playful to authoritative, so outputs match the moment and the platform.
- Hashtag style and rules: how many, branded vs. discovery, casing, and what to avoid.
- Forbidden words and phrases that would trigger legal, HR, or brand reviewers.
- Sample posts the AI can learn from, so rhythm and vocabulary mirror your best work.
- Custom instructions for edge cases: disclaimers, localization notes, or competitor boundaries.
Key benefits
Inconsistent voice erodes trust faster than a typo. Presets make consistency the default: every generation pass inherits the same guardrails, so junior writers and senior strategists land in the same zip code.
- One voice across all content: organic, paid-adjacent captions, and campaign bursts all pull from the same DNA.
- One-click application means you spend seconds selecting a preset, not minutes re-explaining your brand.
- Never re-explain your brand to AI; update the preset once when positioning shifts, and every future run reflects it.
How to use it
- Open Dashboard → Presets.
- Choose create new and give the preset a name your whole team will recognize.
- Fill in brand details: voice, tone, hashtag logic, banned terms, and a handful of posts you're proud of.
- When generating content, select your preset so the model inherits those rules before it types a word.
Refine presets as you learn what resonates. The goal isn't perfection on day one; it's a compounding library of "this is how we sound" that gets sharper every quarter.
Pro & Agency limits
On Pro, you can maintain up to five presets, ideal for a primary brand voice plus a few seasonal or product-specific variants.
Agency includes unlimited presets, so every client, sub-brand, and executive ghost voice can have its own profile without compromise.
The ceiling, and what happens at it
Saved presets, read from our billing configuration when this page rendered.
| Free | Starter | Pro | Agency |
|---|---|---|---|
| Not included | Not included | 5 | No limit |
Presets are a Pro feature outright: the free and Starter allowance is zero rather than a small number, so this is a gate rather than a ceiling. We would rather say that plainly than let you find it after writing one.
Numbers read from billing at render. Behaviour checked against the code that enforces it, 25 August 2026.
Frequently asked questions
What goes into a content preset?
Brand voice and tone, your hashtag philosophy, words and phrases to avoid, and example posts the engine can pattern-match against. It is the brief you would otherwise retype every session.
How is a preset different from the Brand Kit?
The Brand Kit is visual: colours, fonts and logo applied when a graphic renders. A preset is editorial: how the writing should sound. Most accounts want both.
Can I have more than one preset?
Yes, which is the point for anyone running several voices: one per brand, per client, or per campaign type. You pick which preset applies at generation time.
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