Content presets:
your brand, on demand

Content Presets are reusable bundles of creative direction. They capture how you want to sound, what you never want to say, and the proof that you already post that way, so generation starts from your standards, not from scratch.

Think of a preset as a living style guide that travels with you inside Content Drifter. Switch presets when you switch clients, products, or seasonal campaigns; the rest of the workflow stays identical.

Each preset can hold the details humans usually forget to repeat every time they open a generator:

• Brand voice description: the adjectives, attitude, and POV that should bleed through every caption.
• Tone settings from playful to authoritative, so outputs match the moment and the platform.
• Hashtag style and rules: how many, branded vs. discovery, casing, and what to avoid.
• Forbidden words and phrases that would trigger legal, HR, or brand reviewers.
• Sample posts the AI can learn from, so rhythm and vocabulary mirror your best work.
• Custom instructions for edge cases: disclaimers, localization notes, or competitor boundaries.

Inconsistent voice erodes trust faster than a typo. Presets make consistency the default: every generation pass inherits the same guardrails, so junior writers and senior strategists land in the same zip code.

• One voice across all content: organic, paid-adjacent captions, and campaign bursts all pull from the same DNA.
• One-click application means you spend seconds selecting a preset, not minutes re-explaining your brand.
• Never re-explain your brand to AI; update the preset once when positioning shifts, and every future run reflects it.

1. Open Dashboard → Presets.
2. Choose create new and give the preset a name your whole team will recognize.
3. Fill in brand details: voice, tone, hashtag logic, banned terms, and a handful of posts you're proud of.
4. When generating content, select your preset so the model inherits those rules before it types a word.

Refine presets as you learn what resonates. The goal isn't perfection on day one; it's a compounding library of "this is how we sound" that gets sharper every quarter.

On Pro, you can maintain up to five presets, ideal for a primary brand voice plus a few seasonal or product-specific variants.

Agency includes unlimited presets, so every client, sub-brand, and executive ghost voice can have its own profile without compromise.