One article,
two months of posting
Paste a URL and Content Drifter writes 10 to 20 platform-native posts from it. A drip then releases them gradually, into your peak-engagement slots, at most two a day, so the campaign never reads as a burst of automation on one afternoon.
A drip campaign turns one piece of source material into a series of posts released gradually rather than all at once. Content Drifter already generates 10 to 20 platform-native posts from a single URL, so dripping them costs no additional AI generation: it is purely better placement of posts you have already made. Each one lands in a measured peak-engagement slot, never inside a blackout window, at most two a day, with networks interleaved so the campaign never reads as a burst.
The posts already exist
Writing the posts is the expensive half of a drip campaign. Content Drifter has already done it: the repurpose engine turns one URL into a set of posts written natively for each network.
So dripping them adds no AI cost at all. It is purely better placement of work you have already paid for, which is why this is available on every plan including Free.
Spread out, not stacked up
The easy implementation posts everything over the next couple of days and calls it a campaign. That is the fastest way to make a feed look automated, and it wastes most of the material on an audience that only checks in occasionally.
A drip strides across the whole window instead. Fifteen posts become a two-month presence rather than a busy Tuesday, and every one lands in a measured peak-engagement slot for its own network rather than at an arbitrary hour.
At most two a day, never overnight
No matter how much material a drip has to place, a single day gets at most two posts across all your networks. Volume is what makes a feed read as machine output.
Blackout windows are respected as hard constraints, so a campaign cannot publish during hours you have already declared off-limits.
Networks interleaved
Consecutive posts prefer different networks. Somebody who follows you on both LinkedIn and X should not receive the same campaign twice in a row, which is exactly what happens when a scheduler empties one platform before starting the next.
You see the plan before it exists
Scheduling a drip can create dozens of calendar entries in one action. Before any of that happens you get a plain sentence describing the shape: how many posts, over how many days, starting when.
If there is not enough room in the window, it says so and places what fits, rather than silently dropping the rest or cramming them together. And nothing publishes itself: a drip creates a lot of posts from material you have only skimmed, so each one waits for your approval.
The number that makes a drip a drip
2
Posts placed per day, by default
A drip places at most 2 posts a day unless you raise it, however many are queued behind. That is the whole difference between a drip and a dump: adding twenty more posts stretches the sequence out rather than compressing it into the same week.
Read from the code that enforces it, 25 August 2026.
Frequently asked questions
What is a drip campaign for social media?
Taking one source, such as a blog post, and releasing the posts made from it gradually over weeks rather than publishing them all at once. The goal is steady presence without your feed looking like a burst of automation on one afternoon.
How is this different from Missinglettr?
Missinglettr drips one blog post into a year of snippets, which is the right shape. The difference is economics and placement. Content Drifter already generated the posts, so the drip adds no extra AI cost, and each post lands in a measured peak-engagement window for that specific network rather than at an arbitrary hour.
Will it flood my followers?
No. A drip places at most two posts on any single day across all your networks, spreads them across the whole window rather than clustering at the start, and interleaves networks so somebody following you in two places does not get the same campaign twice in a row.
Do posts go out automatically?
No. A drip creates many posts at once from content you have only skimmed, so every one waits for your approval. You review, then it flows.
What if there are not enough slots?
You see the plan before anything is written, including how many could be placed. If 9 of your 15 fit in the window, it says so and schedules those, rather than quietly dropping six or cramming them into the same afternoon.
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