Large images fail silently
Facebook's practical photo upload cap is ~4 MB even though docs mention higher limits. Oversize images return generic Graph API 500 errors that do not explain the fix.
Auto-publish · Schedule · AI-native
Publish to Facebook automatically
Facebook Pages deserve the same consistency as your other channels. Content Drifter generates MSI-friendly copy, compresses images to Graph API-safe sizes, and auto-publishes to your Page from one dashboard.
Publish to 9 platforms with one workflow
- X
- Threads
- YouTube
- Bluesky
- TikTok
- AI voice match
- Gold-slot scheduling
- Branded image generation
- Closed-loop analytics
3 reasons publishing to Facebook manually is broken
"See More" truncates at ~480 characters
Long posts hide your link and CTA below the fold. Writing for Facebook means front-loading the hook, a different shape than LinkedIn essays.
Page vs Profile confusion
Publishing APIs target Facebook Pages, not personal profiles. Connecting the wrong asset type leads to failed publishes and wasted creative work.
What changes once Facebook runs on autopilot
Auto-compress to 4 MB
The publish pipeline runs enforce-media-size before dispatch so Page photos fit Facebook's practical limit, or falls back to text-only with a clear warning.
Stories and Reels support
Content-type rules cover feed posts, Stories (≤20 s video), and Reels with appropriate media requirements.
Starter plan publishing
Facebook Pages are available on every plan including Free, as are all nine networks. Starter ($19/mo) is where scheduled posts start publishing themselves.
Gold Slot timing
Schedule Page posts when your community is active. Auto-publishing removes the need to log into Meta Business Suite for every slot.
The Facebook rules we enforce before publish
Every limit below comes from our platform-rules source of truth, the same validator the publish pipeline uses before dispatch.
- 63,206 character limit (content + hashtags combined)
- Up to 10 hashtags recommended
- Up to 10 images per post (jpeg, png, gif, ≤4 MB each)
- Video: mp4, mov up to 1 GB, max 1200s
- Truncates at ~480 characters in feed with "See More" link.
Publishing to Facebook, start to finish
- 1
Connect the Page, not the profile
Publishing runs on a Page access token, so the connection asks which Page you are posting as and stores that grant. Admin changes on the Page surface as a reconnect prompt instead of posts quietly failing.
- 2
Link previews resolved before the post queues
Facebook scrapes the destination when a link is attached, and a missing OG image is what makes a post look broken in the feed. Final Review pulls the preview at draft time so you see what followers will see.
- 3
Published when your Page audience is on
Page reach follows your own followers rather than a global best time, so Gold Slots read the Page's engagement history. The pipeline publishes at the slot and records the result against the post.
Frequently asked questions
How do I publish to Facebook automatically?
On Starter or above, connect your Facebook Page via Meta OAuth, create a post with optional image or video, and schedule or publish. Images are auto-compressed to fit the ~4 MB practical cap.
Is Facebook auto-posting against Meta's terms?
Scheduled Page publishing through authorized apps is standard practice and permitted via Meta's Graph API with proper OAuth scopes.
Can I publish to a personal Facebook profile?
No, Meta's publishing API is for Pages (and some Instagram cross-post flows). Connect a Facebook Page you manage.
What is the Facebook character limit?
Up to 63,206 characters technically, but feed truncation at ~480 characters means shorter, hook-first copy performs better. The validator warns on extreme lengths.
Does Content Drifter support Facebook video?
Yes, MP4/MOV up to 1 GB and 20 minutes for standard Page video posts, with content-type-specific limits for Stories and Reels.
Related resources
Connect your Facebook account in 60 seconds
Facebook auto-publishing is included on the free plan, like every other network. Upgrade when you need more volume, not more platforms. No credit card to start.