Social media research
We publish four pieces of social media research and three free tools and references built on the same data, and every page shows its sources and its dates. The statistics page is the widest, with 195 figures from 25 documents read on October 14, 2026; the others cover algorithms, publishing limits and silent failures.
By Tayyab, Founder · Published
Updated . How we handle sources.
Research
Numbers from other people’s documents, and numbers we measured ourselves, kept apart and labelled.
Social media statistics 2026
5.79 billion social media user identities worldwide in April 2026 and 3.60 billion people a day on Meta’s apps in June 2026, with 195 figures each traced to the 25 documents that printed them.
How social media algorithms reward content
A plain-English profile of how nine networks reward content, each dated so you can see how current it is, plus the changes our canary has flagged.
Social media API publishing limits
41 publishing rules we enforce across nine networks, and the two places where a network counts differently than it documents.
When a social API reports success and nothing happened
Five cases measured on a live publisher, each with the date we measured it and what it changed.
Tools built on the data
Free, no account needed. Each one shows where its numbers came from and when they were read.
Best time to post
What 23 study pages from eight publishers say about when to post, each figure linked to its page, date and sample, and moved into your timezone (read October 14, 2026).
Social media image sizes
Sizes, ratios, file limits and safe zones for nine networks, each with its source and the date it was read (October 15, 2026), plus an image checker that runs in your browser.
Social media character and media limits
Character, hashtag, link, image and video limits for nine networks in one table, taken from the rules our publisher checks before a post goes out.