What your niche published,
and what actually worked
The fastest way to know what to write is to see what already landed for someone else this week. Track the accounts you compete with and open on a digest of what they published, ranked by engagement wherever the network reports it, refreshed every day.
Content Drifter tracks the accounts you compete with and refreshes each one daily across Reddit, any RSS or Atom feed, YouTube, Bluesky and Mastodon. The tab opens on a weekly digest of everyone you track from the last seven days, ranked by engagement where the source reports it, with feed posts following, newest first. Available on Pro and up, with the number of tracked accounts set by your plan.
The digest is the first thing you see
The tab does not open on a list of accounts to click through. It opens on the last seven days of posts from everyone you track, so the answer to “what is working in my niche right now” is on screen before you have done anything. Posts from YouTube, Bluesky and Mastodon are ranked by engagement. Feeds carry no engagement numbers, so feed posts follow, newest first.
That ordering is the whole design. A competitor list you have to excavate is a competitor list nobody opens twice.
Sources including the ones nobody else reads
Any RSS or Atom feed, YouTube channels, Bluesky handles and Mastodon accounts. The feed reader matters more than it sounds: it means a competitor’s blog, a newsletter with a public archive, a changelog or a podcast feed are all trackable next to their social accounts. Their posts land in the same digest, after the ranked ones, because a feed reports no engagement to rank them by.
Paste a URL, an @handle or a bare handle. All three resolve to the same stored account, so you cannot end up tracking one competitor twice under three spellings and spending three slots on them.
Start from their website
You do not have to know which accounts to add. Paste a competitor’s website and we look for what they publish: their blog feed, the new pages that appear in their sitemap, and the accounts they link to. YouTube, Bluesky and Mastodon accounts found on the site are tracked like any other source. We cannot read posts from Instagram, LinkedIn, X, TikTok and Facebook, so those stay as links on the card with a note saying so, instead of a row that never updates.
You see what we found before you track anything, and the website with everything found on it counts as one competitor. The first read is a starting point: pages already on the site are not announced as new, and a new page shows as first seen the day we found it. What a site published appears under “Published on their site”.
Refreshed daily, on our schedule not your memory
Every tracked account is refreshed once a day by a background job. There is also a per-row refresh for when something is breaking and you want it now, rate limited server side, because a refresh button with no ceiling is a way to spend somebody else’s API quota until they cut you off.
This is not social listening, deliberately
Social listening scans the whole internet for mentions of your brand and is priced for companies with a communications department. This watches a list you chose and reports what they published that worked.
It answers “what should I write”, not “who is talking about me”. If you need the second one, a dedicated listening tool is the honest recommendation and we would rather say so.
From their post to your draft
Finding a post that worked is only half of it. The strategist reads your own numbers alongside it, and the hook library turns an angle into an opening line, so a competitor’s idea becomes your post rather than a browser tab you meant to come back to.
On Pro and up
Free, Lite and Starter see the feature with an upgrade card rather than a hidden tab, because a capability you cannot find is a capability you will never upgrade for. How many accounts you can track is set by your plan and listed on pricing.
The ceiling, and what happens at it
Competitor accounts tracked, read from our billing configuration when this page rendered.
| Free | Lite | Starter | Pro | Business | Agency |
|---|---|---|---|---|---|
| Not included | Not included | Not included | 5 | 25 | 25 |
Free, Lite and Starter carry zero, so this is a gate rather than a ceiling. Above it the count is per workspace, not per seat, so an agency watching 25 accounts is watching 25 in total rather than 25 each.
Numbers read from billing at render. Behaviour checked against the code that enforces it, 1 October 2026.
Frequently asked questions
What can I track?
Subreddits, any RSS or Atom feed, YouTube channels, Bluesky handles and Mastodon accounts. Paste a URL, an @handle or a bare handle: all three resolve to the same account, so you cannot accidentally track one competitor twice. If a source is ever unavailable the tab says so plainly rather than leaving you with an empty row.
Can I track a competitor from their website?
Yes. Paste a website address and Content Drifter looks for its blog feed, watches its sitemap for new pages and finds the accounts the site links to. You see what was found before you track anything. Blogs, new pages and the YouTube, Bluesky and Mastodon accounts it links to are tracked daily. Instagram, LinkedIn, X, TikTok and Facebook cannot be read, so they are kept as links with a note rather than shown as tracked. The first read is a starting point, so pages already on the site are not announced as new, and the website with everything found on it counts as one competitor.
How often does it refresh?
Every tracked account refreshes once a day on a schedule, and you can refresh one by hand when something is breaking. The manual refresh is rate limited, because a refresh button with no ceiling is a way to spend somebody elses API quota.
What is the weekly digest?
Everything you track from the last seven days, ranked by engagement where the source reports it: feeds carry no engagement number, so feed posts follow the ranked ones, newest first. It sits at the top of the tab so the answer to what is working in my niche right now is the first thing on screen rather than something you assemble by scrolling.
Which plans include competitor tracking?
Pro and up. Free, Lite and Starter see the feature with an upgrade card rather than a hidden tab, because a capability you cannot find is a capability you will not upgrade for. The tracked-account limit comes from your plan.
Is this social listening?
No, and the distinction matters. Social listening scans the internet for mentions of your brand and is priced accordingly. This watches a list of accounts you chose and tells you what they published that worked. It answers what should I write rather than who is talking about me.
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