207+ battle-tested hooks,
and an AI that rewrites yours.

The same 207 hook templates power both places you meet a hook inside Content Drifter:

• The Hook Library tab, where a hook becomes a post in one click. Filter by style, platform, persona and tone, save the ones you like, write your own with blanks you fill per post, ask the AI for up to five versions in your brand voice, and insert one straight into the composer. Connect your analytics and it shows which hook styles earn the most engagement on your own posts.
• The Rewrite hook button on every generated post, which rewrites only the opening line with a hook from the library and leaves the body, hashtags and CTA exactly as they were.

Both draw on one curated set, so the hook you save is the hook the AI writes with.

The library is organized into the shapes that consistently outperform on social platforms. Each style has 9 to 17 templates, and each template has a real example so you see the structure and a realistic instantiation:

The library itself is inside Content Drifter. Start a free plan and the whole tab opens: browse by style, platform, persona and tone, save the ones you want to keep, write your own, and send any of them straight into the composer as your opening line.

There is nothing to download and nothing to copy from this page. A hook is worth having because of what happens next to it, the post it opens and the brand voice it is written in, and that lives in the product rather than in a spreadsheet.

A hook that hits on LinkedIn often dies on X (and vice versa). Both the free tool and the dashboard tab let you filter to where the hook actually performs:

• By platform: Instagram, TikTok, X, Facebook, LinkedIn, Threads, YouTube, Pinterest, and Bluesky. Each hook is tagged with the surfaces where it earns reach.
• By persona, creator, founder, small business, agency. A “client win” hook lands differently on a personal brand than on an agency account; the persona filter saves you scrolling past the mismatched ones.
• By keyword, search across templates, examples, and tags. Find every “mistake I made” pattern in one keystroke.
• By tone, every hook is tagged casual, professional, bold, or playful so you can match your brand voice without reading the example first.

A library you only read is a bookmark. The dashboard tab is built so a hook leaves it as a post:

• Write a post, on every hook. It opens Make Post with the line as the opener, and the AI writes the rest under it, blanks filled from your brief and your Brand Kit. The opener stays the opener.
• Make it mine, one to five versions of any hook (you pick how many) written for your brand and your topic, in a few seconds and without spending a post credit. Where the hook needs a number your Brand Kit does not have, the AI leaves a visible bracket instead of inventing one.
• Save and add your own. Bookmark the catalog hooks you keep reaching for, and write the openers that already work for you, blanks included. A team shares one saved list, the way it shares one calendar.
• Insert hook, inside the composer. The Make Post toolbar has a picker with your saved hooks first and the whole catalog behind it, so you never leave the draft to find an opening line.
• A hook of the day on your dashboard Home, chosen for your persona, one click from a post.

Connect your accounts and Content Drifter reads your published posts, groups them by the shape of their first line, and shows engagement by style: your question hooks against your list hooks against your stories, with the lift over your own average. It also lists your best openers so you can save them as hooks in one click and use them again.

This panel reads analytics, so it sits with the rest of analytics on the Starter plan and up. The rest of the tab is on the free plan. Three things are sized by plan: how much of the catalog you browse (25 of the 207 patterns on Free, all of it from Starter up), how many hooks you keep, and how many AI hook calls you make each week (shared between “Make it mine” and “Rewrite hook”). Hooks you write yourself count toward the same saved total.

Every generated post in the dashboard has a Rewrite hook button under the platform-specific output. Click it and:

1. A small panel shows the 16 styles with one-line descriptions. Pick the one you want the opener to become.
2. The AI rewrites only the opening 1-2 sentences in that style, in your Brand Kit voice. Your post body, hashtags, and CTA stay verbatim.
3. You see the new opening line and the full rewritten post next to the original. Keep it or discard it: the choice costs nothing either way, and a rewrite never counts against your monthly posts. It does draw one of your weekly AI hook calls, the same allowance “Make it mine” uses.

The output is constrained: the rewriter only writes in the library's styles, never a generic “Unlock the secrets of …” opener. That's the whole point, the quality bar of the library is the floor of what the rewriter can produce.

Most hook generators just call an LLM with “write me a catchy hook for this topic”, and the LLM happily produces recycled motivational fluff. The library exists because the curated, human-vetted set actually performs:

• Battle-tested, every template was selected from posts that demonstrably out-engage the LLM-default opener. We don't accept hooks that just “sound good”; they have to have worked.
• Genre-correct, a myth-bust hook actually busts a myth. A statistic hook leads with a real, specific number. Styles aren't cosmetic tags; they're structural patterns.
• Anti-cliché filtered, “Unlock the secrets of …”, “Game-changer …”, “Let's dive in …” and the rest of the LLM-tell vocabulary are explicitly banned. If you've ever wondered why LLM-generated posts feel off, this is half the reason.
• Stable shareable URLs, every hook has a permanent ID. Bookmark a style, share a specific hook with a teammate, deep-link from another doc. We never reuse a retired ID.

Once you're inside Drifter, the same library shows up wherever an opening line is decided:

• Hook Library tab, next to Post Ideas: browse, save, personalize, write.
• Make Post, the Insert hook picker in the toolbar, and the hook riding along when you press Write with AI.
• Home, the hook of the day.
• Every generated post, the Rewrite hook button.

And the public library is always free, always here, always the same catalog, so people who discover us through “social media hooks” on Google get the real thing immediately, not a stripped-down demo.