LinkedIn Headline Generator with Examples by Role
A LinkedIn headline generator drafts the line that sits under your name on your profile. This one writes six headline options from what you tell it about your role, counts each against the 220 character headline limit, and is followed by 48 examples by role.
By Tayyab, Founder
Updated . LinkedIn states no headline limit, so the figure below says where it comes from.
Your headline options
Six headline options appear here
Each is counted against the 220 character headline limit and flagged in red, by how much, if it is over.
Headline 1
ExampleProduct designer for B2B software | Onboarding flows for small teams
68 of 220152 leftcounted in characters
How to write a LinkedIn headline with this LinkedIn headline generator
Say what you do and for whom
Type your role, the people you help, a skill or two and what you are looking for. The writer uses only those facts and leaves out any number, employer or title you did not give it.
Pick a tone, and add your voice if you like
Paste your website or portfolio address to have your tone read from one page, or type a line of your own. Nothing is stored.
Compare the options
The options use different formulas: role and audience, role and tools, a plain statement, keywords first. Each is counted against the headline limit.
Edit, check the count and copy
Every headline is editable and the meter follows you. Paste your choice into the Headline field of your profile and check that the field accepts all of it.
LinkedIn headline length, and where the figure comes from
A LinkedIn headline can be 220 characters, according to a LinkedIn Pulse article of that reported LinkedIn had raised the limit from 120. LinkedIn's own help page on profiles, which we read on , states no headline limit. So the figure is a published report and not a rule LinkedIn states. The tool checks every headline against it, and the Headline field in your profile editor is the final word: if it stops accepting text sooner, trust the field.
| Field | Limit | We aim for | Source |
|---|---|---|---|
| LinkedIn headline | 220 | under 180 characters | Brenda Bernstein on LinkedIn Pulseread not stated by LinkedIn |
| LinkedIn about section | 2,600 | the bio generator writes it | LinkedIn Talent Blogread |
One designer, six headlines: a worked example
These headlines were written by us for this page and are not output from the tool. They show how the same facts become six different lines, and how every detail comes from the box: nothing else is added.
I am a product designer. I design onboarding flows for small software teams. Eight years in design, the last four on B2B tools.
- Headline 1Example
Product designer for B2B software | Onboarding flows for small teams
68 of 220, counted in characters
- Headline 2Example
Product designer | Onboarding and first-run design | B2B tools
62 of 220, counted in characters
- Headline 3Example
I design onboarding flows that small software teams can ship
60 of 220, counted in characters
- Headline 4Example
Product design, onboarding and B2B tools | Eight years in design
64 of 220, counted in characters
- Headline 5Example
Product designer helping small software teams get new users through onboarding
78 of 220, counted in characters
- Headline 6Example
B2B product designer | Onboarding | Four years on business tools
64 of 220, counted in characters
Five LinkedIn headline formulas, with an example of each
Most good headlines are one of a few shapes. Each formula below has a template, the kind of person it suits and a headline built from it. The examples were written by us for this page, are invented, and claim no result, number or employer.
Role, then who you help
Example[Role] | [Who you help] | [What you do for them]
Accountant | Small businesses and sole traders | Clear monthly numbers, no surprises at tax time
Best when you sell a service to a clear type of customer.
96 of 220, counted in characters
Role, then the tools
Example[Role] | [Tool] and [tool] | [Kind of problem]
Data analyst | SQL and Python | Turning sales data into weekly decisions
Best for technical roles, where people search for the tools.
72 of 220, counted in characters
Plain statement
ExampleI [verb] [thing] for [type of customer]
I design onboarding flows for small software teams
Best when your job title means little outside your company.
50 of 220, counted in characters
Looking for
Example[Field or skill] | [Two or three skills] | Looking for [role] at [kind of company]
Marketing graduate | Content, email and analytics | Looking for a junior marketing role
Best for students, graduates and anyone changing field.
87 of 220, counted in characters
Place and trade
Example[Trade or role] in [place] | [Two services]
Licensed electrician in Leeds | Home rewires, fuse boards and safety checks
Best for local work, where the place is part of the search.
75 of 220, counted in characters
LinkedIn headline examples by role
Every headline below was written by us for this page. None is copied from a person, a guide or a results page, and none describes a real account. They show the shape of a headline for each kind of work. Copy the structure, not the words, and put your own facts in: a headline that claims what you cannot back up costs you the reader.
Sales and marketing headlines
Name the buyer or the channel. A reader scanning a search page decides in a second whether the headline is about their problem.
Sales development representative
Sales development representative for logistics software | Booking first calls with operations managers
102 of 220, counted in characters
Account executive
Account executive | Helping finance teams replace spreadsheets with software they trust
87 of 220, counted in characters
Marketing manager
Marketing manager at a B2B software company | Content, email and webinars for IT buyers
87 of 220, counted in characters
Content marketer
Content marketer who writes for software buyers | Guides, case studies and newsletters
86 of 220, counted in characters
SEO specialist
SEO specialist | Technical audits and content plans for online shops
68 of 220, counted in characters
Social media manager
Social media manager for local restaurants and cafes | Short video, scheduling and community replies
100 of 220, counted in characters
Software engineer and data headlines
Lead with the role, then the stack or the kind of system. Recruiters search for the tools, so the tools belong in the line.
Backend engineer
Backend engineer | Go, PostgreSQL and message queues | Building services that stay up
85 of 220, counted in characters
Frontend developer
Frontend developer | React and TypeScript | Accessible interfaces for web apps
78 of 220, counted in characters
Mobile developer
Mobile developer | Swift and Kotlin | Apps that work well on a slow connection
78 of 220, counted in characters
Data analyst
Data analyst | SQL, Python and dashboards | Turning sales data into weekly decisions
84 of 220, counted in characters
DevOps engineer
DevOps engineer | Kubernetes, Terraform and CI pipelines | Deploys that nobody has to babysit
93 of 220, counted in characters
QA engineer
QA engineer | Test automation with Playwright | Finding the bug before the customer does
88 of 220, counted in characters
Designer and creative headlines
Say what you make and for whom. A portfolio link carries the proof, so the headline only has to say what to expect.
Product designer
Product designer for B2B software | Onboarding flows and design systems
71 of 220, counted in characters
Brand designer
Brand designer | Logos, type and colour systems for food and drink startups
75 of 220, counted in characters
UX researcher
UX researcher | Interviews and usability tests that settle the product argument
79 of 220, counted in characters
Video editor
Video editor | Short-form edits, captions and hooks for creators and small brands
81 of 220, counted in characters
Copywriter
Copywriter | Website copy and emails for software and professional services
75 of 220, counted in characters
Operations, finance and people headlines
Back-office roles are searched by function and by industry. Put both in the line.
Project manager
Project manager | Delivering software and construction projects on scope and on schedule
88 of 220, counted in characters
Operations manager
Operations manager | Warehouse and delivery operations for a growing online retailer
84 of 220, counted in characters
Accountant
Accountant for small businesses and sole traders | Bookkeeping, tax returns and clear monthly reports
101 of 220, counted in characters
HR generalist
HR generalist | Onboarding, policies and employee questions for teams under two hundred people
94 of 220, counted in characters
Recruiter
Technical recruiter | Hiring engineers and data people for early-stage companies
80 of 220, counted in characters
Customer success manager
Customer success manager | Onboarding and renewals for subscription software
76 of 220, counted in characters
Healthcare and education headlines
Licensed roles state the role and the setting. Teachers and trainers add the age group or the subject.
Registered nurse
Registered nurse | Emergency care | Calm under pressure, clear with families
76 of 220, counted in characters
Physiotherapist
Physiotherapist | Sports injuries and return to training | Clinic and online sessions
85 of 220, counted in characters
Primary school teacher
Primary school teacher | Reading and maths for ages seven to nine
65 of 220, counted in characters
University lecturer
University lecturer in economics | Teaching and research on household spending
78 of 220, counted in characters
Corporate trainer
Corporate trainer | Workshops on feedback and difficult conversations for new managers
86 of 220, counted in characters
Dietitian
Registered dietitian | Meal plans for busy families | Evidence-based and practical
82 of 220, counted in characters
Trades and local business headlines
Where you work matters more than for any other group. A place name belongs in the headline.
Electrician
Licensed electrician in Leeds | Home rewires, fuse boards and safety checks
75 of 220, counted in characters
Real estate agent
Real estate agent | Helping first-time buyers find a home in the suburbs north of the city
90 of 220, counted in characters
Bakery owner
Owner of a neighbourhood bakery | Sourdough and rye, baked every morning in two shops
85 of 220, counted in characters
Personal trainer
Personal trainer | Strength coaching for people over forty | Online and in person
81 of 220, counted in characters
Freelancer and consultant headlines
A freelancer sells an outcome to a type of client. Say which, and say that you are taking work.
Freelance writer
Freelance writer | Long-form articles and white papers for cybersecurity companies
82 of 220, counted in characters
Freelance developer
Freelance web developer | Fast websites for small businesses | Booking projects for next quarter
96 of 220, counted in characters
Consultant
Consultant | Helping small teams plan a month of content in an afternoon
72 of 220, counted in characters
Virtual assistant
Virtual assistant for founders | Inbox, calendar and travel handled so you can think
84 of 220, counted in characters
Photographer
Product photographer | Clean, bright images for ceramics and homeware brands
76 of 220, counted in characters
Student, graduate and job seeker headlines
With no job title to show, lead with the field, the skills and what you are looking for. Say it plainly.
Computer science student
Computer science student | Python, Java and web development | Seeking a summer internship
89 of 220, counted in characters
Marketing graduate
Marketing graduate | Content, email and analytics | Looking for a junior marketing role
87 of 220, counted in characters
Career changer
Former teacher moving into learning and development | Training design and facilitation
86 of 220, counted in characters
Design student
Design student in Porto | Brand identity, packaging and type | Looking for an internship
88 of 220, counted in characters
Returning to work
Operations coordinator returning to work after a career break | Scheduling, suppliers and reporting
99 of 220, counted in characters
Founder and leadership headlines
Say what the company does for whom, in plain words. A mission statement says less than a customer type.
Startup founder
Founder of a scheduling tool for dental clinics | Fewer missed appointments, less admin
87 of 220, counted in characters
Small business owner
Owner of a family-run print shop | Business cards, banners and packaging for local companies
92 of 220, counted in characters
Engineering manager
Engineering manager | Leading two platform teams | Hiring, mentoring and steady delivery
88 of 220, counted in characters
Head of product
Head of product at a B2B software company | Roadmaps built from customer interviews
83 of 220, counted in characters
Nonprofit director
Executive director of a community garden charity | Volunteers, grants and local partnerships
92 of 220, counted in characters
How to write a LinkedIn headline
A headline is a label for a person: short enough to read in a glance and specific enough that the right reader knows it is about them. These habits are advice, and the writer follows them.
Start with what you are, not what you feel
A role, a field or a trade tells a reader what to expect. Adjectives about yourself tell them nothing they can check. Put the noun first and the detail after it.
Name the people you help
Small software teams, first-time buyers, finance teams, new managers. The audience is often the line that makes a headline about a person and not a job title.
Use the words people would search for
The skills, tools and trades a recruiter or customer would type are the words to keep. A clever phrase that nobody searches for belongs in your About section.
Say what you are looking for, if you are
If you are a student, a graduate or changing field, say so plainly: looking for a junior role, seeking a summer internship. A reader cannot guess it.
Check the count, then check the field
We count against 220 characters, the figure a 2020 report gives for the limit. LinkedIn’s own help pages state none, so paste your headline into the field and make sure all of it is accepted. Your About section holds 2,600 characters, which is the place for everything the headline cannot carry.
What this LinkedIn headline generator will not do
A headline sits beside your name everywhere you appear, so every word in it has to be true and earn its place.
- Invent a job title, an employer, a credential, an award, a number or years of experience. It uses only the facts you type.
- Reach for words that say nothing. The writer is told to skip passionate, ninja, guru, rockstar, expert and visionary.
- Add emoji. A headline is plain text here, and a draft has none.
- Pass the limit unseen. Every headline is counted against 220 characters and flagged in red, by how much, if it is over.
- Present a reported limit as LinkedIn’s own. LinkedIn’s help pages state no headline limit, so the page says where the figure comes from and tells you to trust the field in your profile editor if it differs.
- Copy anyone’s headline. The examples on this page were written by us for this page, and the writer drafts from your facts.
How your website sets the voice
If you add a website address, the writer reads that one page: its title, its description and the start of its visible text. It sums up how the page sounds in one line, for example “dry and specific, short sentences”, and writes in that voice. You can edit the line and write again, and a rewrite reads nothing at all.
The page is fetched through the same guarded reader our other tools use. It checks where the address really points, refuses private addresses, follows only a few redirects and stops after a few seconds. The address and the text it reads are used for that one request and are neither stored nor logged. If the page cannot be read, you are told, and the drafts use a plain voice.
Writing for one network?
A headline is written once. The LinkedIn post generator writes the posts that follow it, and the others write for one network each.
Where these facts come from
LinkedIn’s help pages state no headline limit, so the figure on this page is marked as a report and not as LinkedIn’s rule. The About section limit is cited the way the bio generator cites it.
- Character Limit for LinkedIn Headlines is now 220 Characters!, Brenda Bernstein on LinkedIn Pulse (published ). Read . That LinkedIn raised the headline limit from 120 to 220 characters in August 2020. LinkedIn’s own Help Center states no headline limit on the pages we could read, so this is a published report and not a rule LinkedIn states, and the page marks it that way.
- Create a good LinkedIn profile, LinkedIn Help. Read . That a headline is created when you add your positions to your profile. The page states no headline limit.
- 14 LinkedIn Profile Summary Examples (and 14 Best Practices), LinkedIn Talent Blog. Read . That the About section holds 2,600 characters at most. LinkedIn’s help article on editing the About section states no limit.
Frequently asked questions
How long can a LinkedIn headline be?
220 characters, according to a LinkedIn Pulse article from August 2020 that reported LinkedIn had raised the limit from 120. LinkedIn’s own help pages state no headline limit, so this is a reported figure and not a rule LinkedIn publishes. The field in your profile editor is the final word: if it stops accepting text sooner, trust it.
What should a LinkedIn headline say?
It should say what you are, who you help and, if it fits, one skill or what you are looking for. A role with an audience, such as a product designer for small software teams, tells a reader more than a job title or a list of adjectives. The examples on this page show the shapes.
Should I keep my job title as my headline?
You can, but you do not have to. LinkedIn Help says your headline is created when you add your positions to your profile, and you can write your own in the intro section of your profile. A custom headline lets you add the people you help and the skills you want to be found for.
How is a LinkedIn headline different from the About section?
The headline is one short line beside your name. The About section is the longer text, up to 2,600 characters. Use the headline to say what you are and for whom, and the About section for the rest. The bio generator writes About sections and counts them against that limit.
Are the example headlines real?
No. All 48 were written by us for this page and none is copied from a person or a guide. They show shapes to borrow, such as role, audience and skill. Replace every detail with your own facts, because a headline that claims what you cannot back up costs you the reader.
Will the generator make up facts about my experience?
It is told to use only what you type and what your website says, and never to invent a title, an employer, a credential, a number or years of experience. It can still slip, so read every option before you save it to your profile.
Is the LinkedIn headline generator free, and do I need an account?
Yes, it is free and needs no account. Because every run calls a language model, each visitor gets 8 runs a day. The 48 examples on the page are free to read as often as you like.
A headline is written once. Posts are written every week.
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