160 Social Media Post Ideas for Any Business or Creator
Social media post ideas are starting points for what to publish next: a topic, a format and a first line that you fill in with your own detail.
Below are 160 we wrote for 9 kinds of account in 8 types, each with a format, a one-line way to make it and an example hook. Pick your niche, shuffle ten and copy the ones you like.
By Tayyab, Founder · Published
Updated . Jump to Reel ideas, TikTok content ideas, a week of posts or how to use these ideas.
160 social media post ideas by type, niche and format
This content ideas generator picks ten ideas from the library for the niche and format you choose, mixed across the types, so you do not get ten of one kind. It runs in your browser from the ideas on this page and calls no model.
Text in [brackets] is yours to fill in. These are templates, not claims: we say nothing about how any idea will perform, because that depends on your audience. Keep an idea only if it is true for you.
160 ideas. The search, the filters and the shuffle need JavaScript; every idea is listed below. Jump to a type:
Educational ideas
For posts that teach one useful thing and show that you know the work.
How to make them work: Teach one thing per post. A reader should be able to use it before they close the app and should know what to do next.
- Post
Answer the question you get asked most
How to make it: Write the question the way a customer asks it, answer it in three sentences and finish with the next step.
Example hook
People ask us this every week: [question]. Here is the plain answer.
Small business, Coach or consultant, Agency, B2B or SaaS, Real estate
- Post
Name one common mistake and its fix
How to make it: Say what people get wrong, what it costs them in plain terms, then give the fix in two lines.
Example hook
The most common mistake with [topic] is [mistake]. Do this instead.
Coach or consultant, Creator, Agency, Fitness or wellness, B2B or SaaS
- Post
Define a word your field uses
How to make it: Pick one term insiders say without thinking, define it in a sentence, then use it in an ordinary example.
Example hook
[Term] sounds complicated. It means [plain meaning].
Fitness or wellness, Coach or consultant, B2B or SaaS, Real estate
- Post
What to ask before you hire or buy
How to make it: List three questions a buyer should put to any [type of provider], you included, and answer each one honestly.
Example hook
Before you hire any [type of provider], ask these three things.
Small business, Agency, Real estate, Coach or consultant
- Carousel
Five steps to a result
How to make it: Give each step one slide and one short sentence, name the result on the cover and say on the last slide which step people skip.
Example hook
How to [result] in five steps (step three is the one people skip)
Coach or consultant, Agency, B2B or SaaS, Creator
- Carousel
What people do versus what works
How to make it: Put the common habit on the left and the better one on the right, one pair per slide, six pairs in all.
Example hook
[Topic]: what most people do, and what works better
E-commerce, Restaurant or cafe, Fitness or wellness
- Carousel
A glossary for first-timers
How to make it: Define five to eight terms a newcomer meets in their first month, one per slide, each with an example in a line.
Example hook
[Field] words explained for people who are new to it
Real estate, B2B or SaaS, Fitness or wellness, Agency
- Carousel
A checklist to run before a task
How to make it: Name the task on the cover, put six to ten checks across the slides and keep each to a line a reader can tick off.
Example hook
Run through this list before you [task]. It takes five minutes.
B2B or SaaS, Agency, Real estate, Small business
- Reel or Short
Explain one idea in under a minute
How to make it: Say the idea to the camera in plain words, put the key term on screen and cut every pause.
Example hook
[Concept] in one minute, no jargon.
Coach or consultant, Creator, Agency, B2B or SaaS
- Reel or Short
Wrong way, then right way
How to make it: Show the common wrong way for a few seconds, then the right way slowly, and name the one cue to remember in the caption.
Example hook
You are probably doing [movement or technique] this way. Try this instead.
Fitness or wellness, Coach or consultant, Restaurant or cafe
- Reel or Short
How to tell good from poor
How to make it: Hold two versions of the same thing and point at the difference in close-up: a seam, a crumb, a label.
Example hook
Here is how to tell a good [item] from a poor one in ten seconds.
E-commerce, Restaurant or cafe, Small business
- Reel or Short
Read a form line by line
How to make it: Hold up one form or contract your customers sign and explain the line that confuses them most, in plain language.
Example hook
This line on the [form] trips people up. Here is what it means.
Real estate, Small business, Agency
- Reel or Short
Screen recording of one useful trick
How to make it: Record the task from first click to last in under 45 seconds and caption each step as it happens.
Example hook
How to [task] in [tool], start to finish.
B2B or SaaS, Agency, Creator
- Story
Myth or fact quiz
How to make it: Post a statement about your field with the quiz sticker, then give the answer and one reason on the next frame.
Example hook
Myth or fact: [statement]?
Fitness or wellness, Restaurant or cafe, Coach or consultant, Real estate
- Story
A three-frame mini lesson
How to make it: Use frame one for the problem, frame two for the fix and frame three for when it applies, one line each.
Example hook
Quick lesson on [topic]. Three frames, ten seconds.
Coach or consultant, Fitness or wellness, Agency, Real estate
- Story
The tool I would buy first
How to make it: Show one tool on frame one, the job it does on frame two and what you would skip buying on frame three.
Example hook
If you are starting [activity], buy [tool] first.
Creator, E-commerce, Agency, Fitness or wellness, B2B or SaaS
- TikTok
Reply to a comment with a video
How to make it: Use the reply-to-comment video feature so the question sits on screen, then answer it in under 40 seconds.
Example hook
Replying to a comment: [question]
Small business, Coach or consultant, Agency, Creator, B2B or SaaS
- TikTok
Three things I wish I had known
How to make it: Talk straight to the camera, count on your fingers and put each point on screen as a short phrase.
Example hook
Three things I wish I had known before [starting or buying].
Fitness or wellness, Restaurant or cafe, E-commerce, Real estate, Coach or consultant
- TikTok
Stitch a question and answer it
How to make it: Stitch the opening seconds of a public video that asks something in your field and answer it with one concrete step.
Example hook
Someone asked how to [task]. Here is one way.
Creator, B2B or SaaS, Agency, Coach or consultant
- TikTok
A 30-second how-to with steps on screen
How to make it: Film one process in one take, number the steps on screen and show the finished result in the last second.
Example hook
How to [task] in 30 seconds.
Restaurant or cafe, Fitness or wellness, E-commerce, B2B or SaaS
Behind the scenes ideas
For posts that show how the work gets done and who does it.
How to make them work: Show a real process in its normal state. Unpolished and specific beats staged and general.
- Post
The object on the desk and its story
How to make it: Photograph the workspace, pick one object in it and say in two sentences why it is there.
Example hook
See the [object] on the left? It is on our desk because [reason].
Small business, Creator, Agency, E-commerce
- Post
The real timeline of one job
How to make it: List the stages of one real job with how long each took, from the first message to the finished result.
Example hook
From first message to finished [deliverable]: here is the real timeline.
Agency, Restaurant or cafe, E-commerce, B2B or SaaS, Real estate
- Post
Meet the person behind a task
How to make it: Introduce a team member by what they are responsible for each week, with a photo of them mid-task and one thing they enjoy about it.
Example hook
[Name] is the reason [thing customers notice] works. Here is a week in their job.
Small business, Restaurant or cafe, Agency, Real estate
- Post
Something we got wrong and changed
How to make it: Describe the error, what it cost and what you changed in the process, in the first person plural, without excuses.
Example hook
We got [thing] wrong last month. Here is what happened and what we changed.
Small business, E-commerce, Agency, B2B or SaaS
- Carousel
How it is made, step by step
How to make it: Photograph each stage of making one thing, one stage per slide, with a caption naming who does it and how long it takes.
Example hook
How a [product] is made, from [first stage] to [last stage].
E-commerce, Restaurant or cafe, Fitness or wellness
- Carousel
A day at work, hour by hour
How to make it: Give each slide an hour and a photo from that hour, and keep the captions to a line.
Example hook
A day at [business], hour by hour.
Creator, Real estate, Restaurant or cafe, Agency, Fitness or wellness
- Carousel
Draft one against the final
How to make it: Show the first version and the shipped one side by side, with a slide on each change you made and why.
Example hook
Our first draft of [deliverable] versus what we shipped.
Agency, Creator, B2B or SaaS, E-commerce
- Carousel
The tools we use for each stage
How to make it: Walk through your process one stage per slide and name the tool you use there and what it replaced.
Example hook
Our setup for [process], stage by stage.
Agency, B2B or SaaS, Creator
- Reel or Short
Time-lapse of a job from start to finish
How to make it: Set up the camera once, shoot the whole job and speed it up, with a caption stating how long it took in real time.
Example hook
[Number] hours of [job], sped up.
Restaurant or cafe, Real estate, Agency, E-commerce, Fitness or wellness
- Reel or Short
Pack an order with me
How to make it: Film an ordinary order from shelf to label in one take, with the sound of the work left in.
Example hook
Pack a real order with me, from the shelf to the shipping label.
E-commerce, Small business
- Reel or Short
What happens before we open
How to make it: Film the hour before the doors open: the prep, the checks, the first coffee, and end on the sign turning over.
Example hook
What happens at [hour] before we open.
Restaurant or cafe, Fitness or wellness, Small business
- Reel or Short
Walk the space and point out what is new
How to make it: Walk through the place with the phone held at chest height and name each change as you pass it.
Example hook
A quick walk through [place], and what is new since last time.
Real estate, Restaurant or cafe, Fitness or wellness, Small business
- Reel or Short
The messy middle of a project
How to make it: Screen-record the work while it is still rough and say out loud what you are about to change.
Example hook
Here is what the work looks like before it looks good.
Agency, Creator, B2B or SaaS
- Story
Morning to evening in one story
How to make it: Post one frame an hour for a working day, with a few words on what you are doing in each.
Example hook
Follow along with a normal [weekday] at [business].
Creator, Agency, Coach or consultant, Fitness or wellness, Real estate
- Story
Where our materials come from
How to make it: Show the place or person you buy one key ingredient or material from, and say in a line why you chose them.
Example hook
Where our [ingredient or material] comes from.
Restaurant or cafe, E-commerce, Small business
- Story
What is on the desk this morning
How to make it: Show the screen or the bench as it really is, with one line on the main thing you are finishing today.
Example hook
Working on [task] this morning.
Creator, Agency, B2B or SaaS
- TikTok
Day in the life, plain version
How to make it: Film short clips through the day without a script, keep the boring parts in and put the time on screen for each.
Example hook
A normal day running [business], with nothing cut out.
Creator, Agency, B2B or SaaS, Restaurant or cafe, Real estate
- TikTok
What a busy hour looks like
How to make it: Mount the phone somewhere out of the way and film the busiest hour, sped up, with a caption on what it takes to get through it.
Example hook
A [day] [meal or class] rush from behind the counter.
Restaurant or cafe, Fitness or wellness, Small business, E-commerce
- TikTok
The part of the job nobody posts
How to make it: Pick the least glamorous task you do every week, film it and say why it matters to the customer.
Example hook
The part of running a [type of business] nobody posts about.
Small business, E-commerce, B2B or SaaS, Agency
- TikTok
Where the price goes
How to make it: Break down what one sale pays for, line by line, using real numbers from your own books.
Example hook
Where the [price] you pay for a [product] goes.
E-commerce, Restaurant or cafe, Small business
Product and service ideas
For posts that show what you sell, what it does and what it costs.
How to make them work: Show the thing being used by a person, and give the price or the next step. A feature matters only when it is tied to a job.
- Post
One product, three uses
How to make it: Photograph one item doing three different jobs and give each a one-line caption.
Example hook
You bought it for [first use]. Here are two more.
E-commerce, Restaurant or cafe, Fitness or wellness
- Post
Who it is for and who it is not for
How to make it: Describe the customer it suits and, just as clearly, the one it does not, with a suggestion for them.
Example hook
[Product] is for [customer type]. If you are [other type], start with [alternative].
B2B or SaaS, Agency, Coach or consultant, E-commerce
- Post
What is included at each price
How to make it: List what each price covers in plain terms, and mark the one item people most often assume is included but is not.
Example hook
What you get for [price], and what is extra.
Small business, Agency, Real estate, Coach or consultant, Fitness or wellness
- Post
Option A or option B
How to make it: Put two choices side by side, say who each suits and give your own pick for the most common case.
Example hook
[Option A] or [option B]? It depends on [one question].
E-commerce, Restaurant or cafe, B2B or SaaS, Real estate
- Carousel
A product tour in five slides
How to make it: Show the product from the angle a buyer looks at first, then one slide each for what it does, how it feels, what it costs and how to get it.
Example hook
A quick tour of [product].
E-commerce, B2B or SaaS, Small business
- Carousel
A buying guide by budget
How to make it: Pick the best fit at three price points from your own range and say what the buyer gives up at each step down.
Example hook
The right [item] at [low price], [middle price] and [high price].
E-commerce, Small business, Restaurant or cafe
- Carousel
Everything in the box
How to make it: Photograph each item in the package on its own slide, with a line on what it is for.
Example hook
What is in the [product name] box.
E-commerce, Fitness or wellness
- Carousel
Why it costs what it costs
How to make it: Walk through the work behind the price in five slides: time, people, tools, materials and what is left.
Example hook
Why [service] costs [price]: five slides.
Agency, B2B or SaaS, Coach or consultant, Small business
- Reel or Short
The product in use, with no talking
How to make it: Film the item doing its job from the user's angle with natural sound and a single line of text at the start.
Example hook
Using the [product] for [task].
E-commerce, Restaurant or cafe, Fitness or wellness
- Reel or Short
First impressions on camera
How to make it: Try or taste something new from your range for the first time on camera and say honestly what stands out.
Example hook
First look at the new [item].
E-commerce, Restaurant or cafe, Small business
- Reel or Short
One feature solving one problem
How to make it: State the problem, show the feature fixing it in 15 seconds and end on where to find it.
Example hook
Stuck on [problem]? This takes 15 seconds.
B2B or SaaS, Agency, E-commerce
- Reel or Short
Two versions side by side
How to make it: Show the old and new, or two sizes or two options, in one frame and point at what is different.
Example hook
[Old version] next to [new version]. Spot the difference.
E-commerce, Restaurant or cafe, Real estate
- Reel or Short
New arrival reveal
How to make it: Cover the item, hold the reveal for a second and show it in use, with the price and date in the caption.
Example hook
It lands on [date]. Here is the first look.
E-commerce, Restaurant or cafe, Fitness or wellness
- Story
A sneak peek with a countdown
How to make it: Post a cropped detail of what is coming with the countdown sticker set to launch time.
Example hook
Something new on [date].
E-commerce, Restaurant or cafe, B2B or SaaS, Fitness or wellness
- Story
Product spotlight with the link sticker
How to make it: Show one item on its own against a plain background, add the price and put the link sticker straight on it.
Example hook
This week's pick: [product], [price].
E-commerce, Small business, Restaurant or cafe
- Story
Back in stock note
How to make it: Tell people on one frame what is back, how many there are and when the next batch is due.
Example hook
[Item] is back, and there are [number] of them.
E-commerce, Small business, Restaurant or cafe
- TikTok
A plain test of one claim
How to make it: Pick one claim about your product, test it on camera and say what happened, including if it fell short.
Example hook
We say [claim]. Let us test it.
E-commerce, Fitness or wellness, B2B or SaaS
- TikTok
The small detail you would miss
How to make it: Zoom in on one design choice that most buyers never notice and say why you made it.
Example hook
The detail on our [product] most people miss.
E-commerce, Restaurant or cafe, Real estate, B2B or SaaS
- TikTok
What a customer gets, week by week
How to make it: Walk through the first four weeks of working with you, one beat per week, in the order the customer meets them.
Example hook
Here is what week one, two, three and four look like.
Agency, Real estate, Fitness or wellness, Coach or consultant, B2B or SaaS
- TikTok
The mistake people make with our product
How to make it: Name the most common misuse, show it, then show the right way, without blaming the customer.
Example hook
The most common mistake with [product], and the fix.
E-commerce, Fitness or wellness, B2B or SaaS
Community and engagement ideas
For posts that start a conversation and show you what your audience wants.
How to make them work: Ask one clear question that can be answered in a few words, and reply to what comes back.
- Post
This or that
How to make it: Put two options in one image, name them clearly and ask which people pick, then tell them yours.
Example hook
[Option A] or [option B]? We know which we pick.
Small business, Restaurant or cafe, E-commerce, Fitness or wellness, Creator
- Post
Fill in the blank
How to make it: Write an unfinished sentence about your field and invite people to finish it in a few words.
Example hook
The best part of [activity] is ______.
Creator, Restaurant or cafe, Fitness or wellness, Coach or consultant, Real estate
- Post
Ask for a recommendation
How to make it: Ask your audience for their favorite local place, tool or book in a category, and post the list once the replies slow down.
Example hook
What is your favorite [local thing] near [place]?
Restaurant or cafe, Small business, Real estate, Creator
- Post
What are you working on this week
How to make it: Ask followers what they are in the middle of, answer a few of the replies and offer one concrete tip.
Example hook
What are you working on this week? Tell us in a line.
Coach or consultant, Creator, Agency, B2B or SaaS
- Carousel
A quiz that ends with the answer
How to make it: Ask one question per slide with three choices and put the answers and a score key on the last slide.
Example hook
Five questions about [topic]. How many can you get?
Coach or consultant, Fitness or wellness, Restaurant or cafe, Creator, Real estate
- Carousel
Poll results, shown
How to make it: Share what your audience voted for, the split and what you are going to do about it.
Example hook
You voted on [topic]. Here is what you said and what happens next.
Agency, B2B or SaaS, Creator
- Carousel
Rank these five
How to make it: Put five items from your field in order of your own preference, one per slide, with a line on why, and ask for your followers' order.
Example hook
Our ranking of [five items], best to worst. Yours?
Restaurant or cafe, E-commerce, Fitness or wellness, Creator
- Carousel
Questions you sent us, answered
How to make it: Collect questions from your story box or messages, answer five of them, one per slide, and credit nobody by name.
Example hook
Five questions you sent us about [topic].
Coach or consultant, Agency, B2B or SaaS, Real estate
- Reel or Short
Answer questions from the box
How to make it: Pick three questions from the question sticker and answer each to camera in 15 seconds.
Example hook
You asked. Here are three answers.
Coach or consultant, Creator, Fitness or wellness, Real estate
- Reel or Short
Guess the price or the ingredient
How to make it: Show an item or a dish and ask people to guess one detail, then reveal it at the end of the clip.
Example hook
Guess what is in this [item]. Answer at the end.
Restaurant or cafe, E-commerce, Small business, Real estate
- Reel or Short
A seven-day challenge
How to make it: Set one small task for seven days, post a clip on day one to explain it and a check-in on day seven.
Example hook
Seven days of [task]. Start today and tell us how it goes.
Fitness or wellness, Creator, Restaurant or cafe, Coach or consultant
- Reel or Short
A roundup of customer photos
How to make it: Collect photos or clips customers sent you, ask permission and cut them together with their first names.
Example hook
You sent us your [product]. Here is how you use it.
E-commerce, Fitness or wellness, Restaurant or cafe, Small business
- Reel or Short
Let the audience name it
How to make it: Show the new item, ask for name ideas, then announce the winner in a follow-up clip and credit the person.
Example hook
Our new [item] needs a name. Send us your ideas.
E-commerce, Small business, Restaurant or cafe, Creator
- Story
Ask me anything
How to make it: Open the question box for one day, answer five questions on camera and save them to a highlight.
Example hook
Ask me anything about [topic].
Small business, Coach or consultant, Creator, Fitness or wellness, Restaurant or cafe
- Story
A slider question
How to make it: Use the emoji slider on a mild question about your field and report the average on the next frame.
Example hook
How much do you [activity]?
Fitness or wellness, Restaurant or cafe, Creator
- Story
A two-option poll about a real choice
How to make it: Offer two real options you have not decided between, use the poll sticker and say you will go with the result.
Example hook
We cannot decide between [option A] and [option B]. You pick.
Small business, Restaurant or cafe, E-commerce, Agency, B2B or SaaS
- TikTok
Ask a question now, answer it next week
How to make it: End a video by asking something, collect replies for a week and make a follow-up that features the best ones.
Example hook
Tell me your biggest question about [topic]. I will answer the best ones next week.
Creator, Fitness or wellness, Coach or consultant, B2B or SaaS
- TikTok
Settle a debate in your field
How to make it: Name the argument people have about your field, give each side one line and then say which one you take.
Example hook
The [topic] debate. Both sides, then my answer.
Fitness or wellness, Restaurant or cafe, B2B or SaaS, Coach or consultant, Creator
- TikTok
A format others can copy with their own detail
How to make it: Make a simple, repeatable video with a clear template, such as three items and a reveal, and invite others to make their own.
Example hook
Show us your [item]. Here is mine.
Creator, Fitness or wellness, Restaurant or cafe, Small business
- TikTok
Say what you actually do
How to make it: Answer the question people ask at parties in under 30 seconds, with a real example of a day's work.
Example hook
People ask what I actually do. Here is a real example.
Agency, B2B or SaaS, Coach or consultant, Creator, Small business
Seasonal and timely ideas
For posts tied to the calendar: seasons, holidays, local events and your own anniversaries.
How to make them work: Choose the moments your customers already plan around, and say what changes for them: hours, offers and deadlines.
- Post
New year reset
How to make it: Share three things you are starting and one you are dropping this year, and how customers will notice each.
Example hook
Three things we are starting this year, and one we are dropping.
Fitness or wellness, Coach or consultant, Small business, Agency, B2B or SaaS
- Post
Holiday hours and what is open
How to make it: List your hours for each day around the holiday in one clear image and say how to reach you if it is urgent.
Example hook
Our hours for [holiday]: [days and times].
Restaurant or cafe, Small business, E-commerce, Real estate, Fitness or wellness
- Post
What changes this summer
How to make it: Say plainly what is different for customers between now and the end of the season: hours, menu, classes, response times.
Example hook
Summer at [business]: what is different from [date] to [date].
Small business, Fitness or wellness, Restaurant or cafe, Coach or consultant, Creator
- Post
Back to routine
How to make it: Post the first week of September as a fresh start for your work: what restarts, what is new and who it is for.
Example hook
Back to routine on [date]. Here is what starts again.
Coach or consultant, Fitness or wellness, Agency, B2B or SaaS
- Carousel
A gift guide with prices
How to make it: Pick eight items from your own range, one per slide, each with the price and the person it suits.
Example hook
Gifts for [person type] from [price] to [price].
E-commerce, Restaurant or cafe, Small business
- Carousel
A year in review with numbers you can show
How to make it: Choose five things that really happened this year, state each with its figure and say what you learned from it.
Example hook
Our year in five numbers.
Small business, Agency, B2B or SaaS, Creator
- Carousel
A Halloween set from your own range
How to make it: Pick three on-theme items you already sell or serve, one per slide, with the price and the last day to order.
Example hook
Three ways to do Halloween with [business].
Restaurant or cafe, E-commerce, Fitness or wellness
- Carousel
A seasonal checklist for customers
How to make it: Write the six jobs that suit this time of year for your customers, one per slide, with the reason for each.
Example hook
Six jobs to do before [season] starts.
Real estate, Small business, Fitness or wellness
- Reel or Short
Holiday decorating time-lapse
How to make it: Set the camera on a tripod and speed up the whole job, ending on the finished space and a line on when it is open.
Example hook
[Number] hours of decorating, sped up.
Restaurant or cafe, Real estate, E-commerce, Small business
- Reel or Short
Swap the display for the season
How to make it: Film the old display coming down and the new one going up, and point out the one item that is new.
Example hook
Changing the window for [season].
E-commerce, Small business, Restaurant or cafe, Real estate
- Reel or Short
Three things to do near us this weekend
How to make it: Name three local events or places with a few seconds of footage each, and say which one you would pick.
Example hook
Three things to do near [neighborhood] this weekend.
Real estate, Restaurant or cafe, Small business, Fitness or wellness
- Reel or Short
An anniversary look-back
How to make it: Cut three clips from the first year, the middle and now, and end on the thing you would not change.
Example hook
[Number] years of [business]: from [first thing] to [now].
Small business, Restaurant or cafe, Agency, Creator, B2B or SaaS
- Story
A countdown to a deadline
How to make it: Use the countdown sticker for the last order date, sale end or booking cut-off and repost it on the final day.
Example hook
Last day to [action] is [date].
E-commerce, Small business, Restaurant or cafe, Agency, B2B or SaaS
- Story
A year-end thank-you
How to make it: Post one frame per month with one thing that happened, and end on a thank-you and the date you are back.
Example hook
Thank you for [year]. A month at a time.
Coach or consultant, Agency, Creator, Real estate
- Story
A weather prompt
How to make it: React to today's weather with a specific suggestion from your range or schedule.
Example hook
It is [weather] today. We suggest [item or class].
Restaurant or cafe, Fitness or wellness, Small business, Real estate
- TikTok
A holiday trend with your own angle
How to make it: Take a holiday format people are already making and add one detail only your business could add.
Example hook
Everyone is doing [trend]. Here is the [business] version.
Creator, Small business, Restaurant or cafe, E-commerce, Fitness or wellness
- TikTok
What is on sale, in 30 seconds
How to make it: List the sale items in order with the price on screen and the end date in the last frame.
Example hook
Everything in the [name] sale in 30 seconds.
E-commerce, Small business, Restaurant or cafe
- TikTok
A spring clean of one process
How to make it: Pick one cluttered process or space, show it before, tidy it in a time-lapse and share the one rule that keeps it tidy.
Example hook
Spring clean: [process or space].
Real estate, B2B or SaaS, Agency
- TikTok
A last-minute gift in 20 seconds
How to make it: Show one item that can be ordered or collected on the day, with the cut-off time on screen.
Example hook
Need a gift today? Order by [time].
E-commerce, Restaurant or cafe
Personal brand ideas
For posts that put a person behind the business: the founder, the coach, the creator.
How to make them work: Share your own view and your own experience. People follow a point of view, and a list of tips has none.
- Post
Why I started
How to make it: Tell the reason you began in two short paragraphs: what you saw, what you did about it and what you still want to fix.
Example hook
I started [business] because [reason].
Small business, Coach or consultant, Creator, Agency, B2B or SaaS
- Post
What I believe about my field
How to make it: State one belief you hold about your work, give the experience behind it and say who it is not for.
Example hook
I believe [belief]. Here is what made me think so.
Coach or consultant, Agency, B2B or SaaS, Creator, Fitness or wellness
- Post
A lesson from a hard month
How to make it: Describe one bad stretch in plain terms, the decision that helped and what you do differently now.
Example hook
Last [month] was hard. This is what I changed.
Small business, Creator, Coach or consultant, Agency
- Post
Advice to myself at the start
How to make it: Write a short letter to yourself in your first year with the three things you would say.
Example hook
If I could tell myself one thing in my first year, it would be this.
Coach or consultant, Creator, Agency, B2B or SaaS
- Carousel
My path, one slide per year
How to make it: Give each year a slide with one line on what you did and one on what you learned.
Example hook
How I got from [start] to [now].
Creator, Coach or consultant, Small business, Agency
- Carousel
Five things I stopped doing
How to make it: List five habits you dropped, with the reason and what replaced each one.
Example hook
Five things I stopped doing in my business.
Coach or consultant, Creator, Agency, B2B or SaaS
- Carousel
The rules we work by
How to make it: Write the five rules you hold yourselves to with clients, one per slide, with an example of each in practice.
Example hook
How we work with clients: five rules.
Agency, Coach or consultant, B2B or SaaS
- Carousel
What shaped how I work
How to make it: Name three books, tools or teachers that changed your method and what you took from each.
Example hook
Three things that changed how I work.
Creator, Coach or consultant, B2B or SaaS, Agency
- Reel or Short
Introduce yourself in 30 seconds
How to make it: Say your name, what you do, who for and one thing people remember you by, to camera, in one take.
Example hook
Hi, I am [name]. I help [audience] with [problem].
Coach or consultant, Creator, Small business, Real estate, Fitness or wellness
- Reel or Short
The story of the first customer
How to make it: Tell how the first customer found you, what they bought and what you learned, with a photo or clip from that time.
Example hook
Our first customer was [description]. This is what happened.
Small business, E-commerce, Creator, Agency
- Reel or Short
Think out loud through a decision
How to make it: Talk through a choice you are making, with two options and the reason for each, and say what you are leaning towards.
Example hook
I have a decision to make about [choice]. Here are the options.
Small business, Agency, B2B or SaaS, Creator
- Reel or Short
First version next to now
How to make it: Show a first photo, product or page beside what it looks like today and say what you changed first.
Example hook
[Year] on the left, now on the right.
Creator, Agency, E-commerce, B2B or SaaS
- Reel or Short
My Sunday plan for the week
How to make it: Film yourself planning the week and say aloud the one thing that has to happen by Friday.
Example hook
How I plan the week on a Sunday evening.
Coach or consultant, Creator, Fitness or wellness, Real estate
- Story
Today I learned
How to make it: Share one thing you learned today on a single frame, with the source or the person you learned it from.
Example hook
Today I learned [thing].
Coach or consultant, Creator, B2B or SaaS, Fitness or wellness
- Story
One value, one true story
How to make it: Pick one value your business holds and tell a short true story of it in three frames.
Example hook
We say we care about [value]. Here is when it cost us something.
Small business, Coach or consultant, Agency, Restaurant or cafe
- Story
A win and a miss from the week
How to make it: Post one thing that went well and one that did not, with a line on what you take from each.
Example hook
This week: one win, one miss.
Creator, Coach or consultant, Small business, Fitness or wellness
- TikTok
Story time: how it started
How to make it: Tell how the business began in under a minute, with the turning point at the 30 second mark.
Example hook
Story time: how [business] started.
Small business, Creator, Coach or consultant, E-commerce
- TikTok
Get ready for a client day with me
How to make it: Film the morning routine before a busy day and say the plan out loud as you go.
Example hook
Get ready with me for a day of [work].
Coach or consultant, Agency, Real estate, Fitness or wellness
- TikTok
What I charge and why
How to make it: State your price for one service and walk through what it covers, in the first person and with no apology.
Example hook
I charge [price] for [service]. Here is why.
Creator, Agency, Coach or consultant, Small business
- TikTok
Three questions I ask every new client
How to make it: Name the three questions you always ask first and say what each one tells you.
Example hook
Before we start, I ask every new client these three things.
Coach or consultant, Agency, B2B or SaaS, Real estate
Opinion and myth ideas
For posts that take a position and invite people to agree or push back.
How to make them work: Take a stand you can back up from your own work. Say who it is for and keep it about ideas, not about people or other brands.
- Post
A myth in your field and the truth
How to make it: State the myth the way people say it, then give the truth and one example that shows it.
Example hook
Myth: [myth]. What actually happens: [truth].
Fitness or wellness, Coach or consultant, Real estate, B2B or SaaS, Restaurant or cafe
- Post
One habit I would stop
How to make it: Name a common habit in your field you would drop, say what it costs and suggest what to do in its place.
Example hook
If you do [habit], stop. Do [better habit] instead.
Small business, Agency, Coach or consultant, E-commerce
- Post
Advice I disagree with
How to make it: Quote a piece of common advice without naming anyone, say why it fails in your experience and when it works.
Example hook
You have heard "[advice]". Here is why we do not follow it.
Coach or consultant, Agency, B2B or SaaS, Creator
- Post
A rule that has exceptions
How to make it: Take a rule of thumb from your field and show the two cases where you would break it.
Example hook
"[Rule]" is usually right. Here are the cases where it is not.
Real estate, Small business, Fitness or wellness, B2B or SaaS
- Carousel
Five myths about your field
How to make it: Put one myth on each slide with the truth underneath, and use the cover to say who tends to believe them.
Example hook
Five myths about [field].
Fitness or wellness, Real estate, Coach or consultant, B2B or SaaS
- Carousel
Overrated and underrated
How to make it: Name three overrated and three underrated things in your field, one per slide, with a reason each.
Example hook
Overrated and underrated in [field].
E-commerce, Restaurant or cafe, Fitness or wellness, Creator
- Carousel
What I would do differently
How to make it: List four decisions you would take again and four you would change, with the cost of each.
Example hook
If we started [business] again, we would change these things.
Agency, B2B or SaaS, Coach or consultant, Small business
- Carousel
Where to spend and where to save
How to make it: Pick five parts of a purchase in your field and say for each whether the extra money is worth it.
Example hook
[Purchase]: where to spend and where to save.
Real estate, E-commerce, Small business, Restaurant or cafe
- Reel or Short
The unpopular opinion in one take
How to make it: State the opinion in the first two seconds, give one reason in 20 and end by saying what would change your mind.
Example hook
Unpopular opinion: [opinion].
Creator, Coach or consultant, Agency, B2B or SaaS, Fitness or wellness
- Reel or Short
Rank five things from your field
How to make it: Show five items and rank them best to worst on screen, with a one-line reason for each.
Example hook
Ranking five [items] from best to worst.
Restaurant or cafe, E-commerce, Fitness or wellness, Creator
- Reel or Short
What a good provider tells you for free
How to make it: List three things an honest provider in your field tells you without being asked and why it matters.
Example hook
A good [provider type] will tell you these three things unprompted.
Real estate, Agency, Small business, Coach or consultant
- Reel or Short
Old way versus new way
How to make it: Show how a task used to be done and how you do it now, and say what you gave up by changing.
Example hook
We used to [old way]. Now we [new way].
B2B or SaaS, Agency, Creator, Restaurant or cafe
- Reel or Short
The honest downside
How to make it: Say the real downside of your own product or service, who it matters to and who can ignore it.
Example hook
The downside of [product or service]: [downside].
Small business, E-commerce, Agency, Coach or consultant
- Story
A hot take poll
How to make it: Post a bold statement from your field with the poll sticker, then react to the result on the next frame.
Example hook
Agree or disagree: [statement].
Coach or consultant, Restaurant or cafe, E-commerce, Fitness or wellness, B2B or SaaS
- Story
Debunk in three frames
How to make it: State the myth on frame one, the evidence from your work on frame two and the replacement habit on frame three.
Example hook
You have been told [myth]. Not quite.
Fitness or wellness, Real estate, Coach or consultant
- Story
Question the default
How to make it: Ask why everyone in your field does something a certain way, and say what you do instead.
Example hook
Why does everyone [default practice]?
Agency, B2B or SaaS, Coach or consultant, Real estate
- TikTok
Green flags and red flags
How to make it: Give three signs of a good [provider type] and three signs of a poor one, with the reason for each on screen.
Example hook
Green flags and red flags when choosing a [provider type].
Real estate, Agency, Coach or consultant, Fitness or wellness, Small business
- TikTok
Is it worth it? An honest answer
How to make it: Pick a product or service people ask you about and say yes, no or it depends, with the one factor that decides it.
Example hook
Is [item] worth it? Honest answer.
E-commerce, Fitness or wellness, Restaurant or cafe, Small business
- TikTok
Things I stopped recommending
How to make it: Name three things you used to recommend and no longer do, with what changed your mind.
Example hook
Three things I stopped recommending.
Coach or consultant, Fitness or wellness, Creator, B2B or SaaS
- TikTok
Defend a small opinion
How to make it: Pick a harmless, specific opinion about your field and defend it with a straight face for 30 seconds.
Example hook
I will not change my mind about [small thing].
Restaurant or cafe, Creator, Fitness or wellness, Small business
Reel ideas
Reel ideas are short vertical video ideas, for Instagram Reels and for YouTube Shorts, that show one thing happening: a process, a before and after, a reaction or a quick answer to a question.
40 of the ideas above are Reel or Short ideas, across all 8 types. Here are eight to start with.
- Put the point in the first second, in words on the screen, because many people watch without sound.
- Film one thing happening, not a list of things. A clip that shows one step clearly beats a tour of five.
- The same vertical file works as a Reel and as a YouTube Short, so one video can serve both.
[Concept] in one minute, no jargon.
Coach or consultant, Creator, Agency, B2B or SaaS
You are probably doing [movement or technique] this way. Try this instead.
Fitness or wellness, Coach or consultant, Restaurant or cafe
[Number] hours of [job], sped up.
Restaurant or cafe, Real estate, Agency, E-commerce, Fitness or wellness
Here is what the work looks like before it looks good.
Agency, Creator, B2B or SaaS
This review came in on [day]. Let me read it out.
Restaurant or cafe, Small business, E-commerce, Coach or consultant
Day one, day thirty and day ninety of [program or project].
Fitness or wellness, Coach or consultant, Agency
Using the [product] for [task].
E-commerce, Restaurant or cafe, Fitness or wellness
The downside of [product or service]: [downside].
Small business, E-commerce, Agency, Coach or consultant
TikTok content ideas
TikTok content ideas are ideas for short videos that answer a question, show a real moment or react to something, filmed simply on a phone and made to make sense with the sound off.
32 of the ideas above are TikTok ideas. Several need no face on camera. Here are eight to start with.
- Open on the question or the moment, not on an introduction. Say who you are after the first clip.
- Use the features that belong to the app: replying to a comment with a video, and Stitch for answering another public video.
- Plain footage in your own words usually suits the app better than a polished ad, but only you can tell what suits your audience.
Replying to a comment: [question]
Small business, Coach or consultant, Agency, Creator, B2B or SaaS
Three things I wish I had known before [starting or buying].
Fitness or wellness, Restaurant or cafe, E-commerce, Real estate, Coach or consultant
Someone asked how to [task]. Here is one way.
Creator, B2B or SaaS, Agency, Coach or consultant
Where the [price] you pay for a [product] goes.
E-commerce, Restaurant or cafe, Small business
We say [claim]. Let us test it.
E-commerce, Fitness or wellness, B2B or SaaS
Green flags and red flags when choosing a [provider type].
Real estate, Agency, Coach or consultant, Fitness or wellness, Small business
Story time: how [business] started.
Small business, Creator, Coach or consultant, E-commerce
I charge [price] for [service]. Here is why.
Creator, Agency, Coach or consultant, Small business
A week of social media post ideas
Seven days, seven different jobs, so the week does not read as one long advert. It is our starting rhythm, not a rule about when to post: use the days you can keep up and move the rest.
- MondayTeach one thingAnswer the question you get asked most
- TuesdayAnswer someoneReply to a comment with a video
- WednesdayShow the productThe product in use, with no talking
- ThursdayShow the workA day at work, hour by hour
- FridayAsk a light questionThis or that
- SaturdayLet customers speakThree reviews, one theme
- SundayOpen the doorAsk me anything
How to use these ideas
An idea is only a start. These habits are ours, not rules any network publishes.
- 01
Start from a real question
Pick the idea that answers something your customers have actually asked, not the one that sounds clever. A list of their questions beats any list of ours.
- 02
Fill every blank with something true
A [placeholder] left in a published post is the one mistake a reader notices at once. Search the text for a square bracket before you post.
- 03
Make one idea three ways
An idea that works as a post can often be a carousel, a Reel and a story. Change the form, keep the point.
- 04
Mix the types across the week
Five sales posts in a row read as an advert. The week plan above gives each day a different job, and the shuffle deals ideas across types for the same reason.
- 05
Write the first line first
The example hooks are first lines. If you cannot say the idea in that one line, the post is not ready.
- 06
Reply to what comes back
Most of the value of a question post is in the replies. Answer the first few, and let what people say pick your next idea.
Need the words for the post you picked?
A library gives you the idea and the first line. For the post itself, describe it and get two drafts back for each network, counted against its limit, and edit the one you like. For Instagram, the Instagram captions library has 180 captions to copy and edit.
- Hook library for the first line
- CTA generator for the last line
- Content calendar template to place the week
- Social media strategy template to choose the pillars the ideas serve
- Post templates for the design
Frequently asked questions
What are good social media post ideas for a small business?
Good ideas for a small business answer something a customer wants to know: how you work, what a job costs, who the work is for and what other customers say. This page has 160 ideas in 8 types, each tagged by niche, so you can filter to small business and keep the ones that are true for you.
What are good Reel ideas?
Good Reel ideas show one thing happening in under a minute: a process, a before and after, a reaction or a short answer to a question. 40 of the ideas here are Reel or Short ideas, and the Reel ideas section above picks eight to start with.
What are good TikTok content ideas for a business?
Good TikTok content ideas for a business answer a question a viewer might have or show a real moment from the work, filmed simply. 32 of the ideas here are TikTok ideas, including replying to a comment with a video and answering another public video with Stitch.
Can I make TikTok content ideas without showing my face?
Yes. Several ideas in the library need only hands, a product, a screen or a space on camera, such as screen recording of one useful trick, pack an order with me, swap the display for the season and time-lapse of a job from start to finish. Put the words on the screen as text and the video works without a voice.
How does the content ideas generator work?
It picks ten ideas from this library for the niche and format you choose, dealt across the 8 types so they do not repeat one kind. It runs in your browser, calls no model, and gives a new ten each time you press Shuffle.
Can I copy these social media post ideas?
Yes. Use them on your own accounts and change them as you like. The example hooks have [placeholders] you replace with your own detail. The ideas were written for this page, not taken from another site.
How were these ideas chosen?
We wrote each one for this page, a type at a time, then checked all 160: that each has a format, a niche, a way to make it and a hook, that none repeats another and that none claims anything about a business. The types are the jobs a post can do, such as teaching, showing the work or asking a question.
Can I get ideas for my own business instead of a list?
Yes. Post Ideas in the Content Drifter workspace suggests ideas from your saved content strategy, your own RSS feeds and live trends, and each idea opens in Post Studio with a version written for each of your networks.
Turn the idea you picked into a scheduled post
Write it in Post Studio, add the picture or video and choose a time. Content Drifter publishes at the time you set, to the networks you connect.
Start for $0Free forever plan, no credit card. Every network is included.
Social proof ideas
For posts that let customers and results do the persuading.
How to make them work: Use only what is real and permitted: a name only with consent, a number only if you can show where it came from.
One customer message, shared with permission
How to make it: Ask first, crop out anything private, post the message as it was written and add one line saying what it meant to you.
Example hook
This message made our week: "[quote from customer]"
Small business, E-commerce, Restaurant or cafe, Fitness or wellness, Coach or consultant, Real estate
A client story in three parts
How to make it: Write the problem, what you did and what the client said, in that order and in about a hundred words.
Example hook
[Client] came to us with [problem]. Here is what changed.
Coach or consultant, Agency, B2B or SaaS, Fitness or wellness
Thank the person behind a review
How to make it: Quote a recent review that names something specific, thank the reviewer by first name if they agree and say what you did with the feedback.
Example hook
A review on [site] mentioned [detail], and it made us rethink [process].
Restaurant or cafe, Small business, E-commerce, Real estate
A milestone, with the real number
How to make it: State the milestone, the exact number and the date, then say what it took to get there and what comes next.
Example hook
We reached [milestone] on [date]. Here is what it took.
Small business, B2B or SaaS, Creator, Agency
Three reviews, one theme
How to make it: Pick three reviews that praise the same thing, put one on each slide and use the cover to name the theme.
Example hook
What customers keep saying about [thing].
Restaurant or cafe, Small business, E-commerce, Real estate, Fitness or wellness
A case study in six slides
How to make it: Cover the situation, the goal, what you did, what happened, what the client said and what you would change.
Example hook
How we helped [client type] with [goal].
Agency, B2B or SaaS, Coach or consultant
What customers asked before they bought
How to make it: Collect the questions real buyers asked before ordering, answer one per slide and end on where to ask more.
Example hook
What customers asked before they bought [product], and what we told them.
E-commerce, Small business, B2B or SaaS
A before and after sequence
How to make it: Show the starting point on slide two and the result on the last, with the time between them stated and nothing retouched.
Example hook
Before and after: [project], [time] apart.
Real estate, Fitness or wellness, Agency, Coach or consultant
Read a review aloud
How to make it: Read one real review to the camera, then add one thing you will keep doing because of it.
Example hook
This review came in on [day]. Let me read it out.
Restaurant or cafe, Small business, E-commerce, Coach or consultant
A customer opens the order
How to make it: With consent, film a customer unboxing or trying the product for the first time, and leave their reaction uncut.
Example hook
[Customer first name] opened their order. This is the first look.
E-commerce, Fitness or wellness, Small business
A client shows the result in their own words
How to make it: Ask a client to walk through what changed, on their phone, in one take, and caption it with what they said.
Example hook
[Client] tells us how [result] has changed their [area].
Real estate, Agency, Coach or consultant, Fitness or wellness
Day one, day thirty, day ninety
How to make it: Cut three dated clips of the same client or project, with the date on each and one line on what changed between them.
Example hook
Day one, day thirty and day ninety of [program or project].
Fitness or wellness, Coach or consultant, Agency
Ask a regular why they keep coming
How to make it: Ask someone who has come back for years one question on camera and let the answer run without edits.
Example hook
[Name] has been coming here for [years]. We asked why.
Restaurant or cafe, Fitness or wellness, Real estate
Reshare a customer who tagged you
How to make it: Reshare their story or post with a thank-you line, once they have said you may.
Example hook
Thank you, [customer first name], for showing us [item] in use.
E-commerce, Restaurant or cafe, Fitness or wellness, Small business
Three messages, names blurred
How to make it: Post three short customer messages, one per frame, with names and photos hidden and a line on what each one means to you.
Example hook
What clients wrote to us this month.
Coach or consultant, Agency, B2B or SaaS
Welcome a new client or member
How to make it: With their consent, post a welcome by first name on the day they start, with one line on what you will do together.
Example hook
Welcome, [first name]. Week one starts today.
Fitness or wellness, Coach or consultant, Agency, Real estate
Answer a review with a video
How to make it: Show the review on screen, answer it directly in under 30 seconds and say what changes because of it.
Example hook
Replying to a review: "[quote]"
Restaurant or cafe, Small business, E-commerce, Real estate
What customers say, word for word
How to make it: Read three real comments about one product, one at a time, and show each on screen as you say it.
Example hook
Three things customers say about our [product].
E-commerce, Fitness or wellness, Small business
A client story in 30 seconds
How to make it: Tell one client story in the order problem, work, result, and put the result on screen as the last frame.
Example hook
A client came to us with [problem]. Thirty seconds on what happened.
Coach or consultant, Agency, B2B or SaaS, Fitness or wellness
What our regulars order
How to make it: With their agreement, show three regulars by first name and what they always choose, and the reason they gave.
Example hook
[Name] always orders [item]. Here is the reason.
Restaurant or cafe, E-commerce, Small business