Founders Social Media Templates
You build in public and sell while you build. Each of these is a real design our renderer produces, shown here with example copy. Use one and it fills with your brand colours, fonts, logo and your own words.
By Tayyab, Founder
If you need one of these wide: 84 of the 88 designs on this page sit in a layout that reflows cleanly at 16:9. We measured that by rendering each layout at every aspect and checking whether the text clips. 4 of them use a layout the audit has not reached yet, so treat those as untested rather than passing. The full table is on the templates hub.
Announce
Launches, drops, news and anything that starts with "we just".
Building in public note
The personal update. Signed by a human, not published by a company.
Funding or launch news
The big news post: what happened, and what it changes for the people reading.
The public roadmap
Publish what ships next, with honest statuses. Accountability is the content.
The new hire post
Introduce the person, not the headcount. Hire posts humanize the company.
The desk it started on
The unglamorous workspace photo. It reads as proof, not decoration.
The boring release note
Announce infrastructure work like it matters, because customers feel it.
Feature launch card
The launch post for one feature: what shipped and who gets it.
Launch week schedule
Five days of shipping as one card. Each day earns a return visit.
Public launch
Product screenshot, launch headline, and one honest stat.
The roadmap, as a journey
Dated milestones build far more trust than a feature list with no dates.
The whole team
Introduce a small team by what they own, pointed at directly.
The product, shown
Show the thing rather than describing it. Framed, badged and captioned.
Educate
Teach the thing you get asked about constantly.
Lessons from year one
The long-form lesson carousel. Specific enough that people send it to a co-founder.
Your operating model
Turn how you actually work into a named model. Frameworks get quoted back to you.
Contrarian take
One opinion, no hedging. The post that starts an argument worth having.
How we run something
Give away your internal process. It is the most credible thing you can post.
Before you go full time
Five checks for the leap, from someone on the other side of it.
First ten customers
What worked and what wasted a quarter, as a prescriptive split.
The default-alive check
Teach the five-minute survival calculation every founder avoids.
How we ship
Your build process as a diagram. Process posts earn trust from buyers and hires.
How a build gets shipped
Building in public works best when the process itself is the content.
How the raise went
Demystify fundraising with the real sequence and the real timings.
What the company does
Explain a young company as one centre and its parts, not a paragraph.
What we run on
A tool-stack post that other founders bookmark and copy.
What actually gets time
Founder prioritisation drawn as rings. Highly relatable, highly shared.
What could kill us
Unusually honest, which is exactly why building-in-public audiences reward it.
Build versus buy
The decision every small team gets wrong at least once.
Raise versus bootstrap
Two honest columns rather than the usual one-sided argument.
First hire, two ways
A decision post that other founders argue with in the comments, which is the point.
Expensive mistakes
The founder post with the highest save rate: what it cost and what you learned.
What actually worked
The positive counterpart to the mistakes post, which performs nearly as well.
What we learned pricing
Pricing is the most-asked founder question and the least honestly answered.
How the week is structured
Operational, relatable, and quietly demonstrates that you are organised.
Score your idea
Every aspiring founder runs this on their own idea and shares the result.
Score your runway
Financial hygiene, framed as a self-audit rather than advice.
How the company works
Culture as three concrete columns rather than a page of adjectives.
Where the work happens
A real workspace photo, annotated. Warm, human, and quietly credible.
How support works
Founder-led support is a differentiator. Show the mechanics of it.
How decisions get made
Operating transparency that recruits well and pre-sells the culture.
Advice I would ignore
Contrarian, specific and it makes other founders argue in the comments.
Score your first hire
Hiring content that other founders bookmark and use.
Fast versus right
A framing that helps other founders and shows how you actually operate.
Managing runway
Financial content that other founders find genuinely rare and useful.
Where the week goes
A time-allocation post that other founders measure themselves against.
Making a first hire
Hiring content that other founders bookmark and follow step by step.
Turning work down
Counterintuitive founder content with very high engagement.
What we watch
Shows the operating dashboard, which is unusually candid and very shareable.
What changes at each stage
A frame other founders use to locate themselves, which earns follows.
Score product-market fit
The question every early founder asks, made into something answerable.
The first ten customers
The most-asked early-stage question, answered from experience.
Proof
Results, reviews and before-and-afters that answer "does it work".
Early customer story
One customer, one number, and the change that produced it.
Traction numbers
Three numbers that show momentum without a pitch attached.
Traction, charted
Customer growth as bars. The shape of the chart is the whole argument.
The milestone number
One dominant number with three supports. The scroll-stopping proof post.
Wall of customer reviews
Four short reviews on one card. Softer than a pitch, harder to argue with.
One customer sentence
The single best sentence a customer ever said about you, framed.
Year one vs now
The cafe table where it started next to the desk where it runs. Founder catnip.
The agency story
A second customer story from a different segment widens who sees themselves in you.
Build log board
Pin what shipped this week like a founder wall, not a press release.
Where customers come from
A transparency map that doubles as a distribution lesson.
The year in numbers
The annual transparency post, which is the highest-performing founder format.
The monthly update
A recurring build-in-public post that compounds trust every time you publish it.
What the launch did
The post-launch numbers post, published whether or not the launch worked.
The company story
The origin story with dates, which is far more credible than a narrative.
An early customer
The kind of testimonial that only an early customer can give.
What an investor said
Third-party credibility from someone with money at stake.
A team member
Employer-brand proof that recruits better than any careers page.
A long-time user
The testimonial that shows the product became infrastructure for someone.
Month in numbers: the company
Your month as one honest card: what shipped, the numbers, what actually moved.
Promote
Offers, pricing and the reason to act this week.
Product shot
The product itself, framed, with three reasons under it.
Early access deal
Early-adopter pricing with the reason it exists stated plainly.
Pricing, in the open
The whole price list as a post. Transparency is a differentiator worth promoting.
One feature, one payoff
Spotlight the single capability your best customers mention unprompted.
Included on every plan
List what competitors gate behind enterprise tiers and you do not.
Anniversary deal
A birthday or milestone discount with a real deadline and a reason.
The new dashboard shot
Show the product where it lives: on a laptop, with three reasons under it.
Vote on what ships
A roadmap customers can influence is a reason to buy, not just a plan.
The pricing page
Your plans as columns, so the recommended one is obvious before the words are read.
Build story hero
A cinematic workspace photograph with the lesson as the headline.
Convert
The post that asks for the booking, the trial or the reply.
Too small to trust
Answer the quiet worry about buying from a young company.
The problem you solve
The clearest post you can write: the pain on the left, your version on the right.
You vs the spreadsheet
Your real competitor is the heroic spreadsheet. Compare against that.
Reporting week, rewritten
The old way and the new way, four lines each. Prospects find themselves on the left.
Free template
Give away the artifact your product eventually replaces. It qualifies perfectly.
Demo with the founder
A founder-led demo is your unfair advantage. Put it on the image.
The migration fear
Kill the "switching will eat a quarter" worry with measured numbers.
No sales team, on purpose
Turn the missing sales team into the reason to book the call.
Our hiring process
Candidates share this. It is recruiting content that costs nothing to make.
How these become your posts
- Add your brand once: colours, fonts, logo. The Brand Kit can fill itself from your website.
- Pick a template and describe the post, or let the AI write it from your topic in your own voice.
- The renderer produces the finished graphic in your brand, at the right dimensions for the network.
- Schedule it. Free publishes to 7 of 9 networks; TikTok and YouTube take video, which starts on Lite. Hands-off auto-publishing, where the scheduled post goes out without you, is included on every plan, inside each plan's monthly publish allowance.
Use these on your own brand
Browsing is free. The free plan includes 8 of these 88 designs; paid plans unlock all of them. Add your colours and logo once and every one comes out looking like you made it.
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Frequently asked questions
How many post templates are in the Founders gallery?
88, spread across 48 layout families, and the largest single group is the 38 built to educate. Every one shows a real rendered preview rather than a blurred teaser, so you can judge the design before you sign up for anything.
Which of these still work at a wide 16:9 crop?
84 of the 88 on this page. We render every layout family at each aspect the product supports and check whether the text clips, and 4 of these sit in a family the audit has not reached yet, so treat those as untested rather than as passing. The full table per crop is on the templates hub.
What should a founder account post more of?
Whatever the feed is currently short of. This set breaks down as 38 educate, 19 proof, 12 announce, 10 promote and 9 convert. Founders default to announce. The proof designs are what make an announcement believable to somebody who has never heard of the company.