Marketing campaigns
that hold the whole launch

Marketing Campaigns in Content Drifter are more than a folder of drafts. They're a time-boxed program of content (think a product drop, a rebrand moment, or a seasonal push) where every post knows its role in the larger story.

You define the horizon: seven days for a sprint or thirty days for sustained momentum, and the system helps you fill that window with posts that reinforce the same message without sounding repetitive. Multi-brand teams run parallel campaigns without cross-wiring assets or tone.

The flow is designed for clarity: you bring the strategy; the product helps you express it as a concrete calendar.

1. Create a campaign and name it so your team instantly knows what launch or initiative it supports.
2. The AI intake wizard asks structured questions about your brand, goals, audience, offers, and constraints, so generated ideas aren't generic fluff.
3. Content Drifter generates a structured posting plan aligned to your horizon and cadence preferences.
4. You review and schedule all posts in one pass, adjusting copy or timing before anything goes live.

The outcome is a campaign that feels intentional on day one and still coherent on day thirty, because the plan was built as a system, not a stack of unrelated ideas.

• 7-day and 30-day horizons so you can match urgency to the moment: fast bursts or sustained nurture.
• Brand Kit integration - brands are created and managed in Brand Kit, then selected when starting a campaign. Each campaign inherits its brand's tone, colors, and context.
• AI-guided intake turns vague goals into inputs the model can actually use.
• Structured cadences spread messages across the week so feeds feel alive, not spammy.
• Batch post generation replaces manual outline marathons with a reviewable first draft of the whole campaign.

Launches fail quietly when nobody agrees what "the campaign" actually says. A shared, generated plan becomes the contract: same story, same proof points, same CTA rhythm, expressed differently per platform.

You launch products with a coordinated plan instead of hoping the team remembers which hashtag week it is. You stop guessing what to post next because the next slot already has a purpose. And you build momentum over weeks, not days, which is how algorithms and humans both notice you.

Marketing Campaigns are included on Pro and Agency plans. These tiers also unlock multi-brand management in Brand Kit and a brand selector across content and image generators.

If you're outgrowing ad-hoc posts and want every launch to feel like a campaign, not a coin flip, this is the feature that closes the gap between strategy and the schedule.