Best Time to Post on Facebook (2026)
Four of the five Facebook studies lean to the morning, mostly 7 a.m. to 11 a.m. on weekdays, and Tuesday and Wednesday are each named by 4 of the 5 that rank days; Sprout Social is the exception, with noon to 8 p.m. windows on Tuesday and Wednesday.
Your Page’s own results beat all of them, so use these windows to choose your first two weeks of slots, then keep the ones your own results prove.
By Tayyab, Founder
Studies last checked October 14, 2026: five publishers report Facebook. Every figure below links to the page it came from.
Convert the studies to your timezone
Pick where your audience is and the clock you schedule in. Every window below is something a named publisher printed; the converter only moves it between time zones and counts how many studies agree. It is not our data and it is not a prediction for your account.
Hours are shown as the studies print them, which for most is local time where the audience is. Pick a different place above to convert.
Most agreement: Mon 12 p.m., Mon 7 p.m., Tue 8 a.m., Tue 6 p.m., Tue 7 p.m., Wed 8 a.m. and 9 more, each named by 2 of 4 studies.
What the studies say, not our data. Hours named by at least 1 of 4 studies, in your clock.
- Monday9 a.m. (1), 12 p.m. (2), 7 p.m. (2), 9 to 11 p.m. (1)
- Tuesday7 to 11 a.m. (2), 12 to 8 p.m. (2)
- Wednesday7 to 10 a.m. (2), 12 to 8 p.m. (2)
- Thursday8 to 11 a.m. (2), 12 to 2 p.m. (1), 8 p.m. (2)
- Friday6 to 9 a.m. (2), 1 p.m. (1), 5 p.m. (1)
- Saturday6 a.m. (1), 9 a.m. (1), 12 p.m. (1), 3 p.m. (1), 9 to 11 p.m. (1)
- Sunday8 a.m. to 12 p.m. (2), 4 p.m. (1)
See each study’s windows in your clock
Sprout Social March 31, 2026
Mon 12 p.m.; Tue 12 to 8 p.m.; Wed 12 to 8 p.m.; Thu 12 to 2 p.m. and 8 p.m.
Buffer February 26, 2026
Mon 7 p.m. and 9 to 11 p.m.; Tue 7 to 9 a.m. and 7 p.m.; Wed 8 to 10 a.m. and 6 p.m.; Thu 8 to 11 a.m.; Fri 6 to 9 a.m.; Sat 6 a.m. and 9 to 11 p.m.; Sun 8 to 11 a.m.
Hootsuite November 19, 2025
Tue 9 a.m.
SocialPilot no date on the page
Mon 9 a.m., 12 p.m., and 7 p.m.; Tue 8 a.m., 10 a.m., and 6 p.m.; Wed 7 to 9 a.m. and 2 to 5 p.m.; Thu 9 to 11 a.m. and 8 p.m.; Fri 7 a.m., 1 p.m., and 5 p.m.; Sat 9 a.m., 12 p.m., and 3 p.m.; Sun 8 a.m., 11 a.m., and 4 p.m.
What each study says about Facebook
Hours are shown exactly as published, on the clock in the last column. Use the converter above to move them to yours.
| Study | Sample | Days | Hours, as published | Clock |
|---|---|---|---|---|
| Sprout SocialBest Times to Post on Social Media 2026 [Updated]Published March 31, 2026 | Nearly 2 billion engagements across roughly 307,000 profiles, from over 30,000 Sprout customers. Data: Nov 27, 2025 to Feb 27, 2026. Measure: Engagements: reactions, comments, shares, direct messages and link clicks. | Best: Mon, Tue, Wed, and Thu. Weakest: Sat and Sun | Mon 12 p.m.; Tue 12 to 8 p.m.; Wed 12 to 8 p.m.; Thu 12 to 2 p.m. and 8 p.m.Avoid: Weekends and early mornings. | Local to the audience |
| BufferBest Time to Post on Facebook: New Data from 14M PostsPublished February 26, 2026 | More than 14 million Facebook posts sent through Buffer. Measure: Engagement: reactions, comments and shares. | Best: Wed, Thu, and Tue. Weakest: Sat | Mon 7 p.m. and 9 to 11 p.m.; Tue 7 to 9 a.m. and 7 p.m.; Wed 8 to 10 a.m. and 6 p.m.; Thu 8 to 11 a.m.; Fri 6 to 9 a.m.; Sat 6 a.m. and 9 to 11 p.m.; Sun 8 to 11 a.m. | Local to the audience |
| HootsuiteBest time to post on social media in 2025 (by platform)Published November 19, 2025 | Over 1 million social posts, analysed with the data science agency Critical Truth. | Best: Tue | Tue 9 a.m.Avoid: 12 a.m. to 4 a.m.Hootsuite’s Facebook page (November 19, 2025) names 5 a.m. on Tuesdays instead. | Local to the audience |
| CoScheduleBest Times To Post On Social Media In 2026 [Original Research]Published February 5, 2024, updated September 29, 2026 | 37,219,512 social messages from more than 30,000 organizations in 107 countries. Measure: An engagement score that weights clicks, shares and comments. | Best: Fri, Wed, and Mon | Top hours, not tied to a day: 9 a.m., 7 a.m., and 10 a.m.The network section further down CoSchedule’s page lists different top times from its summary; this uses the summary. | Local to the audience |
| SocialPilotBest Time to Post on Facebook [50000+ Accounts Analyzed]No date on the page | About 700,000 posts from 50,000+ Facebook accounts connected to SocialPilot. | Best: Mon, Tue, Wed, Thu, and Fri. Weakest: Sun | Mon 9 a.m., 12 p.m., and 7 p.m.; Tue 8 a.m., 10 a.m., and 6 p.m.; Wed 7 to 9 a.m. and 2 to 5 p.m.; Thu 9 to 11 a.m. and 8 p.m.; Fri 7 a.m., 1 p.m., and 5 p.m.; Sat 9 a.m., 12 p.m., and 3 p.m.; Sun 8 a.m., 11 a.m., and 4 p.m. | Local to the audience |
Where the Facebook studies agree and where they split
- Days named most: Tuesday and Wednesday (4 of 5 each) and Monday and Thursday (3 of 5 each).
- Hours: Buffer, Hootsuite, CoSchedule, and SocialPilot lean to mornings and Sprout Social leans to afternoons.
- No study ranks a weekend day among its best.
Each study is placed by the part of the day that holds most of the hours it names across the week. For the reasons the numbers differ, and the pages we did not count, see how we read the studies.
What the studies say about Facebook specifically
- Buffer’s 14 million posts put the single best slot at Thursday 9 a.m., weekday engagement between 6 a.m. and 11 a.m., and the lowest weekday engagement between noon and 5 p.m. Saturday is its worst day. (Buffer)
- Sprout Social goes the other way: Tuesday and Wednesday from noon to 8 p.m., and Monday and Thursday around midday. It ranks weekends and early mornings last. (Sprout Social)
- One publisher, two answers: Hootsuite’s all-network page names 9 a.m. on Tuesdays for Facebook, and its Facebook page names 5 a.m. on Tuesdays. (Hootsuite)
- SocialPilot gives 9 a.m. to 3 p.m. on weekdays and 10 a.m. to 6 p.m. on weekends, with Sunday the weakest day, and CoSchedule ranks Friday, Wednesday and Monday first. (SocialPilot, CoSchedule)
Find your own best time on Facebook
Your followers are the only sample that matters for your account, and the network already holds it.
- Open Meta Business Suite and go to Insights for your Page.
- List your posts with their reach and engagement (SocialPilot describes the path as Insights, then All Content).
- Write down the day and hour each top post went out and look for a pattern across a month.
- Test two or three morning slots against one afternoon slot for two weeks.
Source: SocialPilot: how to find your own Facebook time. Also see Buffer’s Facebook study.
We could not retrieve Meta’s own help page for this view, so the path is as described by these two publishers; menu names change.
What our scheduler uses for Facebook, and where it comes from
For Facebook, the table’s three slots for a general account in North America are Tuesday 10 a.m., Wednesday 11 a.m. and Thursday 9 a.m., in your account’s timezone. The table is a file in our code whose header credits Sprout Social, Hootsuite and Buffer research from 2024 and 2025; the scheduler does not read the studies above, and its scores only rank the slots against each other.
On Pro and up, the scheduler also re-ranks those slots from your own last 30 days of results once a network has at least 7 measured posts.
The full account, including what it needs before it learns anything from your posts, is on the best time to post hub. Niche-by-niche slots are on the Facebook scheduling page.
Frequently asked questions
What is the best time to post on Facebook?
Four of five studies lean to weekday mornings, around 7 a.m. to 11 a.m., and Sprout Social leans to Tuesday and Wednesday from noon to 8 p.m. Buffer’s 14 million posts name Thursday at 9 a.m. as the best single slot. Test mornings against one afternoon slot on your own Page.
What is the best day to post on Facebook?
Tuesday and Wednesday (4 of 5 each) and Monday and Thursday (3 of 5 each) come up most among the five studies that rank days. Buffer ranks Wednesday first and Saturday last. SocialPilot and Sprout Social both rank Sunday or the weekend lowest.
Why do Hootsuite’s Facebook numbers differ between its pages?
We read both on the same day: its all-network page names 9 a.m. on Tuesdays for Facebook and its Facebook page names 5 a.m. on Tuesdays. We use the all-network page in the tables and note the other. It is a good example of why a single published time is a weak thing to schedule around.
Do these times use my timezone?
Sprout Social, Hootsuite, Buffer and SocialPilot read every hour as local time where the audience is; CoSchedule’s page is inconsistent about it. If your followers are in another time zone, use the converter to see each window on your own clock.
How do I find when my Facebook followers are active?
Open Insights for your Page in Meta Business Suite, list your posts with reach and engagement, and note when the best ones went out. SocialPilot describes the path as Insights, then All Content. We could not retrieve Meta’s own help page for the view, and menu names change.
How does Content Drifter pick Facebook posting times?
Its default Facebook slots for a general account in North America are Tuesday 10 a.m., Wednesday 11 a.m., and Thursday 9 a.m., in your account’s timezone. That table is ours, credited to 2024 and 2025 research in its header; the scheduler does not read the studies above, and on the plans that include it your Page’s own results re-rank it.
Let your own results pick your Facebook slots
Connect Facebook and Content Drifter schedules posts into suggested slots, then learns from how your own posts perform. The studies above are where to start; your results are where to finish.
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